Google Ads

Mar
29
Why You Don't Want To Drive Your Google Ad Cost Per Conversion Too Low

Why You Don't Want To Drive Your Google Ad Cost Per Conversion Too Low

When you as the Google Ad Campaign Manager don't have a clear cost per conversion or cost per lead to
1 min read
Feb
23
Google Ads vs Local Service Ads

Google Ads vs Local Service Ads

A lot of businesses get these two ad products from Google confused with each other. Which is easy to do
2 min read
Feb
10
Top 3 Conversion Tracking Mistakes You're Making With Google Ads

Top 3 Conversion Tracking Mistakes You're Making With Google Ads

The #1 issue I see with most Google Ad Campaign's has to do with conversion tracking. The first rule of
2 min read
Jan
31
Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc.
1 min read
Jan
10
How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

I recently came across a fella that was managing a local mattress store. He was running a Google Ad campaign
3 min read
Jan
02
Should You Run a Google Ads 'Call Only' Ad Campaign?

Should You Run a Google Ads 'Call Only' Ad Campaign?

When setting up a Google Search Ad, you have the option to create what is called a "Call Only Ad"
2 min read
Dec
14
Should You Link to PDF Brochures on Your Website?

Should You Link to PDF Brochures on Your Website?

In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they
1 min read
Dec
05
Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

When advertising in Google Search for a given service like say 'junk removal', a common search query you'll come across
1 min read
Nov
29
How Many Keywords Should Go In A Single Google Ad Group?

How Many Keywords Should Go In A Single Google Ad Group?

Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
1 min read
Nov
28

Is Your Google Ad Conversion Tracking Saying it's "Inactive"?

You had your Google Ad Conversion Tracking set up a while ago and you were positive it was set up
1 min read