How Many Keywords Should Go In A Single Google Ad Group?
Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
Is Your Google Ad Conversion Tracking Saying it's "Inactive"?
You had your Google Ad Conversion Tracking set up a while ago and you were positive it was set up
How Often Should You Test New Landing Pages in Google Ads?
A common misunderstanding I see from people who don't quite understand how Google Ads works is that optimizing a Google
Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing
You're using Google Ads to drive leads for your local business and results have been... not very good. You see
How Important Is Your Google Ad Cost per Click (CPC)?
You've got your Google Ad Campaign setup and generating some clicks. The problem is, your cost per click seems really
How Important is Google Ad’s Ad Strength Metric?
So you created a new Responsive Search Ad (RSA) in Google Ads. You think the copy is great, there's just
Google Ad Lead Gen Campaigns: Which Conversions Should Be Primary or Secondary?
When setting up your Google Ad "Lead Gen" Campaign, you must first make a really important decision that can have
Promoting Your Eventbrite Event with Google Ads
You've got a new event all set up on EventBrite and you're excited to start driving traffic to your event
Getting 'Wrong Number' Calls From Your Google Ad Campaign
You have a new Google Ad Campaign setup to generate calls for your business. You even have the Call Ad
Should You Run Google Ads if You Already Have Great Organic Rankings?
This was a question I came across recently with a colleague who had a boss that was questioning the use
