Why You Don't Want To Drive Your Google Ad Cost Per Conversion Too Low
When you as the Google Ad Campaign Manager don't have a clear cost per conversion or cost per lead to
Google Ads vs Local Service Ads
A lot of businesses get these two ad products from Google confused with each other. Which is easy to do
Top 3 Conversion Tracking Mistakes You're Making With Google Ads
The #1 issue I see with most Google Ad Campaign's has to do with conversion tracking. The first rule of
Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?
You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc.
How to Optimize a Google Ad Campaign to Increase Store Foot Traffic
I recently came across a fella that was managing a local mattress store. He was running a Google Ad campaign
Should You Run a Google Ads 'Call Only' Ad Campaign?
When setting up a Google Search Ad, you have the option to create what is called a "Call Only Ad"
Should You Link to PDF Brochures on Your Website?
In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they
Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?
When advertising in Google Search for a given service like say 'junk removal', a common search query you'll come across
How Many Keywords Should Go In A Single Google Ad Group?
Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
Is Your Google Ad Conversion Tracking Saying it's "Inactive"?
You had your Google Ad Conversion Tracking set up a while ago and you were positive it was set up
