Google Ads

Nov
29
How Many Keywords Should Go In A Single Google Ad Group?

How Many Keywords Should Go In A Single Google Ad Group?

Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
1 min read
Nov
28

Is Your Google Ad Conversion Tracking Saying it's "Inactive"?

You had your Google Ad Conversion Tracking set up a while ago and you were positive it was set up
1 min read
Nov
22
How Often Should You Test New Landing Pages in Google Ads?

How Often Should You Test New Landing Pages in Google Ads?

A common misunderstanding I see from people who don't quite understand how Google Ads works is that optimizing a Google
2 min read
Nov
05
Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

You're using Google Ads to drive leads for your local business and results have been... not very good. You see
2 min read
Oct
26
How Important Is Your Google Ad Cost per Click (CPC)?

How Important Is Your Google Ad Cost per Click (CPC)?

You've got your Google Ad Campaign setup and generating some clicks. The problem is, your cost per click seems really
1 min read
Oct
24
How Important is Google Ad’s Ad Strength Metric?

How Important is Google Ad’s Ad Strength Metric?

So you created a new Responsive Search Ad (RSA) in Google Ads. You think the copy is great, there's just
1 min read
Oct
03
Google Ad Lead Gen Campaigns: Which Conversions Should Be Primary or Secondary?

Google Ad Lead Gen Campaigns: Which Conversions Should Be Primary or Secondary?

When setting up your Google Ad "Lead Gen" Campaign, you must first make a really important decision that can have
1 min read
Sep
14
Promoting Your Eventbrite Event with Google Ads

Promoting Your Eventbrite Event with Google Ads

You've got a new event all set up on EventBrite and you're excited to start driving traffic to your event
1 min read
Sep
12
Getting 'Wrong Number' Calls From Your Google Ad Campaign

Getting 'Wrong Number' Calls From Your Google Ad Campaign

You have a new Google Ad Campaign setup to generate calls for your business. You even have the Call Ad
2 min read
Sep
05
Should You Run Google Ads if You Already Have Great Organic Rankings?

Should You Run Google Ads if You Already Have Great Organic Rankings?

This was a question I came across recently with a colleague who had a boss that was questioning the use
1 min read