Using Google Ad Offline Conversion Tracking to Maximize Return On Ad Spend

You have a Google Ad Campaign setup to generate form submissions (i.e. leads) and calls for a local business. There's just one problem. You're not able to accurately track return on ad spend for the campaign.

The main reason for this is because the sale for the business happens offline. It's easy when tracking sales conversions with an e-commerce shop because the sale happens on the website. This isn't the case for the countless local businesses that handle sales offline, however.

Businesses like Senior Living, Therapists, Physical Therapists, Psychiatrists, Dentists, etc. The list goes on and on.

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