Should You Start Max Conversions off With a Target CPA?

Now that Google Ads has merged Maximize Conversions and Target CPA bid strategies together, many are wondering if they should be using Maximize Conversions Bid Strategy with a set Target CPA to start off a new campaign.

I generally will start campaigns off using Maximize Clicks or Manual CPC bid strategies until I start seeing a decent number of conversions every month, roughly 15+ conversions.

Some clients don't have a budget large enough to ever reach this threshold, or for various other reasons, never see a huge number of conversions every month. In these cases, sometimes it never makes sense to use Maximize Conversions or Target CPA.

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