How to Increase Sales for Your Local Brick ‘N’ Mortar Retail Shop Using Google Ads

You have a local brick 'n' mortar retail shop and sales are ok. Every year it seems like more and more customers are choosing to shop online though. How are you to compete?

E-commerce shops are typically savvier with online marketing than brick 'n' mortar shops, which is important because studies show that Gen Z and Gen X shoppers prefer finding out about products online BUT they still prefer buying products via a local shop if it's an option.

This means that you still have a massive advantage over your typical e-commerce shop. Your customers can come to get the product immediately instead of having to wait for it to be shipped to them.

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