How to Improve the Results of Your Google Ad Campaign

You have a Google Ad Campaign up and running, generating clicks. You think it's generating good results for you but you're not exactly sure. All you know is you seem to be getting a decent cost per click but you have no clue how many leads or sales are actually coming from the Google Ad Campaign.

The first step to improving your campaign is to first know how many leads and sales you're getting from the Google Ad Campaign. Without that info, you're essentially driving blind.

With Google Ads, you achieve this with something called 'conversion tracking'. A 'conversion' can be any desired action taken by your website visitor. The most common actions to track are phone calls, lead form submissions, email links and if you're selling anything directly on your site then you'll want to track sales as a conversion.

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