How to Structure your Google Ad Campaigns & Ad Groups

When creating your first Google Ad Campaign, you have to make a lot of decisions. One of the biggest decisions you have to make is how you're going to structure your campaigns and ad groups.

If you just have one product or service you're trying to push. It's going to be fairly simple. One campaign with single-themed ad groups (STAGs), should suffice.

Wait, what are STAG's? You've probably heard of SKAGs (single keyword ad groups) but this is too extreme IMO and just creates more work. Instead, I use the STAG (single themed ad group) approach with all of my campaigns, grouping similar keywords together in an ad group.

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