Generating Google Ad Conversions at an Average Cost per Conversion of $1.07 for a Taco Shop

I started helping a small taco shop chain in the midwest with their Google Ads recently and I'm so blown away by the results I just had to make a case study post about it. On the campaign we're tracking the following as a conversion:

  1. Local action - Directions (When someone clicks on driving directions from their Google Business Profile)

  2. Website Purchase (When someone orders food from their Square website)

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