Which Google Ad Bid Strategy Is Best for Scaling Your Ecommerce Campaign?

You're generating a decent return on ad spend on your Google Shopping Ad Campaign and now you're wanting to know which bid strategy to use to scale your campaign up and produce more revenue.

The fact is, you can scale a campaign with most any bid strategy so long as there are more clicks to be had from your target keywords. Obviously, manual bid strategy would take more management work but it's still possible to scale with it.

Automated bid strategies are not the be all end all. Sometimes it makes more sense to go manual on the bid strategy as it gives you more control over the campaign and generate a higher ROAS.

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