When starting a new Google Ad Campaign, this is one of the top questions that many have; What’s a good daily budget to start with?

This greatly depends on how competitive the keywords are for your target industry but in general, without knowing your business or industry, a good minimum daily budget is $20-30/day.

If you’re in a competitive space like lawyers, dentists, insurance, etc. then you’re going to want to see what the average cost per click is for your target keywords in your target locations. You can do this using Google Ad’s Keyword Planner, which is a free tool available inside your Google Ads Account.

Once you can see what the average cost per click is for your target keywords in your target locations then your daily budget should be at least 3-5x what the average cost per click is for your target keywords in your target location.

So for example, if your target keywords in your target locations costs on average $15 per click then your daily budget should be at least $45 but more the merrier.

That’s just the minimum of course, the higher the budget the better though as you’ll get more clicks and conversions on a daily basis which allows you to optimize the campaign faster to achieve your desired results.

Obviously at some point, no matter how much you increase your budget your campaign won’t get anymore clicks. This is because there’s a finite number of searches happening for any given keyword for a given location. This is assuming you’ve already added all the relevant keywords to your campaign that you can add.