Should You Use Google Ad’s New Data-Driven Attribution Model?

Google Ad's new attribution model called 'Data-Driven' has become the new default when setting up new Google Ad Conversions. Is it better than the last default 'Last Click' attribution model?  Should you be using it on your campaigns?

Regarding this new Data-Driven Attribution Model, Google states, "Before making a purchase or completing another valuable action on your website, people may click or interact with several of your ads. Typically, all credit for the conversion is given to the last ad customers interacted with. But was it really that ad that made them decide to choose your business?"

Essentially, the new Data-Driven Attribution Model is similar to other attribution models like Position-Based, where you get the bigger picture on your customer's journey.

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