Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc." to ensure potential customers who are searching for you, find you and not your competition.

You just don't know if you should put them in the same campaign as your general terms (i.e. "blue widgets near me"), or would it be better to put the branded keyword terms in a separate Google Ad Campaign?

I always think it's best to put your branded keywords in their own campaign for a couple reasons:

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