The Best Google Ads Strategy for Ecommerce Shops With Hundreds of Products?

So you have an eCommerce shop with hundreds of products and you plan to use Google Ads to help generate more traffic and sales for your shop, but you're not exactly sure which campaign type to use or how to go about it.

There are really 2 main ways to go about this and they both warrant testing to see which works best for your situation.

Performance Max Smart Shopping Campaign

The plus side to this is you're able to advertise all of your products and set up is very simple. The downside is you hand over much of the control of your campaign to Google Ads automation algorithm. This means if you're not happy with the campaign's performance, there's very little you can do it improve the results.

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