Should Google Ad Call Conversions be a Primary or Secondary Conversion?

I've managed many Google Ad Campaigns over the years, and close to 99% of all lead gen campaigns I've managed had phone numbers on their website. I've typically set up conversion tracking for calls and have used the Google Ad Call Extension.

I set up all call conversions as "Primary Conversions" in Google Ads so I can optimize the campaign to increase call conversions in addition to all other Primary Conversions I'm tracking, like form submissions and offline conversions.

Lately, however, I've ran into come clients that don't count phone calls as a true lead or conversion even though they have the phone # on their website. They only care about form submission leads.

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