Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

When advertising in Google Search for a given service like say 'junk removal', a common search query you'll come across are people adding 'price' or 'pricing' to their query, so making it 'junk removal price' or 'junk removal pricing'.

Should you add "price" and "pricing" as negative keywords to your campaign to avoid getting clicks from these users in the future? Is someone who adds "pricing" or "price" to the end of their search query a low quality lead? Are they just trying to find the cheapest price?

Not necessarily and I'd be careful making any assumptions on the quality of these type of leads until you have proper offline sales conversion tracking in place for your Google Ad Campaign.

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