You have your products all set up on Gumroad and you're starting to drive traffic to your Gumroad product pages. Most people who visit your product pages bounce without buying, never to be seen again.

It would be great if there was a way for your to retarget them with a Google Ad campaign. The only problem is, you have no clue how to set up a retargeting audience with Gumroad.

First, you'll want to integrate Google Analytics with Gumroad to create your retargeting audience, then you can import that audience into Google Ads to use for retargeting ads..

Okay, after you have Google Analytics integrated with your Gumroad, now we can define an audience in Google Analytics:
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Now make a new Audience for website visitors who don't buy your Gumroad product:

That's it! Now you'll be able to target this Audience using a Google Ad Campaign.

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