You Have No Clue How Many Google Ad Leads Are Converting Into Sales

You have a Google Ad Campaign set up and you're tracking form submissions as a conversion along with calls. You're seeing decent conversion volume coming from the campaign but there's a problem; you have no clue how these leads are converting into sales. You're having difficulty tracking which leads even come from Google Ads and which are coming from organic search or social media.

You may set up a landing page specifically for your Google Ad campaign so you know leads that come in from that landing page came from Google Ads. The problem with this is a lot of Google Ad visitors will bounce from your landing page and convert on your main website.

In other words, if you're just attributing leads that come from a specific landing page to Google Ads, you're ignoring anywhere from 20-30% of total leads actually coming in from the campaign. This is going to make it more difficult to optimize your campaign to improve results. You can't improve upon anything you're not accurately tracking.

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