Using Google Ads Target ROAS Bid Strategy to Maximize Profits for Your Ecommerce Business

I've mostly managed lead generation campaigns with Google Ads in the past 8 years that I've been specializing in Google Ads. Over the past couple years however I've been getting more ecommerce clients and have been managing their Google Ad Campaigns to increase sales for their ecommerce business.

The nice thing about this is you can report on exactly how much revenue the Google Ad Campaign is generating for their business, so it's easy to communicate the value you bring to their business. The campaign is either making them money or it isn't.

The first few ecommerce clients I had I would just use Max Clicks or Max Conversions bid strategy on their Shopping Ad campaigns and Search Campaigns. This has produced good results but lately I found myself in a position where a campaign was under performing. This account had plenty of sales conversion data as it was generating thousands of dollars in revenue every month via Google Ads but I needed to boost the return on ad spend and my manual bid adjustments and exclusions weren't doing the trick.

Sign up for free access to this post

Free members get access to complete blog posts like this one, plus exclusive Google Ads strategies and case studies.