Set Up Google Ads Conversion Tracking or Import Google Analytics 4 (GA4) Conversions into Google Ads?

You already have conversion tracking setup in Google Analytics 4 (GA4) and now you want to start a Google Ad Campaign. Should you setup Google Ad Conversion Tracking separately or just import your GA4 conversions into Google Ads?

It's generally best to set up Google Ad Conversions instead of importing conversions in via GA4 for a few reasons:

  1. For call conversion tracking, you always want to set that up in Google Ads so you're able to track offline conversions from calls coming from your Google Ad Campaign.

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