Should You Run Google Ads if You Already Have Great Organic Rankings?

This was a question I came across recently with a colleague who had a boss that was questioning the use of Google Ads when their website already has a lot of high rankings in Google for their target keywords.

To his boss, it seemed like a big waste of money since he figured most of the people who click on the ads would end up clicking on their organic listings for free anyways, so why bother with the ad?

He brings up a great point right. So what should you do in this situation?

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