Should You Switch Your Google Ad Bid Strategy if Your Campaigns Stops Converting?

Your Google Ad Campaign was off to a great start, you were getting a decent amount of conversions, then all of the sudden it just stopped converting. You're still advertising under the same keywords and you haven't changed bids.

What should you do? Should you try changing the bid strategy?

Testing a different bid strategy can definitely help turn a campaign around and I definitely recommend testing a new bid strategy. Instead of just switching the whole campaign over to a new bid strategy, I recommend creating a Google Ad Experiment.

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