How Important is Google Ad’s Ad Strength Metric?

So you created a new Responsive Search Ad (RSA) in Google Ads. You think the copy is great, there's just one problem; Google is telling you your "Ad Strength" is "Poor".

Of course, nobody wants their ad to be "poor" but how much does this factor into the success of your Google Ad Campaign?

From my experience, not very much. In fact, I've seen ads with a "Poor" Ad Strength out perform an ad with a "Good" Ad Strength:

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