Should You Use Online Appointment Scheduling for Lead Gen Campaigns?

Online appointment scheduling via your website using apps like Acuity Scheduling and Calendly have become really popular. They can work great but there are some things to be aware of when it comes to online appointment scheduling and PPC lead gen campaigns like Google Ads.

Let's say for example, you want to drive online appointments booked as your Primary Google Ad Conversion so you can drive more of these actions and make more money.

Now, let's say you also have a contact form and phone # on your website and you still book appointments over the phone and over email.

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