Sep 9
2026
Switched from Maximize Clicks to Maximize Conversions with almost no conversion history? Use a day 7 budget utilization kill switch instead of waiting out a starved learning phase.
Sep 8
2026
Call tracking gets expensive when you rent a number per ad. Size a dynamic pool to concurrent visitors, use static numbers offline, and train Smart Bidding on qualified calls.
Sep 7
2026
Broad match often fills impressions with job seekers and freebie hunters, crushing CTR. Block those families first, lean on Phrase and Exact, then reopen Broad only where Search Terms earn it.
Sep 4
2026
Close variants can send Exact Match plurals into the wrong ad group. Phrase negatives on the singular often miss. Fix with singular, plural, and root-family broad negatives.
Sep 3
2026
Paid clicks hit your landing page and never open the quiz. Confirm engaged sessions, put the opener on the same URL, and fix the handoff before you rewrite the quiz.