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Before You Add Another Negative
The negative list keeps growing. Choose one exclusion you can explain, with wanted-query checks and a clear scope.
Freak.Marketing
Google Ads courses, checklists, and tools
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Our three newest courses and downloads. Free with an account.
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Meta Ads: No Shopify Orders
Meta ads are spending and Shopify has no orders. Decide what to check next, what may keep running, and when to review.
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The Anti-Crickets Routine
Install a half-hour daily distribution habit so launches get repeated outreach instead of one post and silence.
Get more with a lifetime membership
All current and future paid courses, guides, and checklists for one payment of $247.
View membershipIf you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Latest posts
Oct 5
2026
2026
Meta Ads Spending With No Shopify Orders: Should You Pause?
Meta ads are spending but Shopify has no orders. Check the purchase path, separate suspicious-ad spend, and decide whether to pause or fund a monitored test.
Sep 23
2026
2026
Stop Squeezing Marketing Between Build Sessions
A practical way for solo founders to schedule distribution, start each session with a specific task, and review responses without inventing a reply quota.
Sep 21
2026
2026
Stop waiting for a bigger waitlist before you launch
A bigger waitlist feels like safer launch proof, but signup count measures curiosity. Rank the list by behavior, run a ten-person stress test, and open access when costly signals show up.
Sep 18
2026
2026
Why Home Services Responsive Search Ads Sound Generic on Purpose
Home services RSAs feel unfinished because you write assets without controlling every combination. Cover service, availability, credentials, and offer, pin must-appear lines to Headline 1 or Description 1, and separate bidding conversions from observation metrics.
Sep 17
2026
2026
Smart Bidding CPC Spikes Are Underfed Auctions, Not Proof Google Is Fleecing You
Smart Bidding CPC spikes after a conversion usually mean thin campaign-level conversion data, not a fleecing scam. Pre-train on Manual CPC, use Portfolio bidding with Max CPC, and switch only after the data floor.