Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your account structure is messy and smart bidding is learning from noise.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
Landing pages that don’t align offer, tracking, and campaign intent.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Broad match isn't broken, it's just data-hungry. Here's the conversion volume threshold that actually matters, why campaign experiments give you bad data, and how to test broad match without touching your working campaigns.
If you add negative keywords every day and the irrelevant queries never stop, the problem usually isn't your negative keyword list. It's that your keywords are too broad to describe what you sell. Tighten match types, replace vague one and two-word keywords with descriptive buyer-language terms, then clean up the rest with an account-level negative list.
SpyFu and NinjaReports are not really competitors. SpyFu is a competitive intelligence tool for researching what keywords and ads your competitors are running. NinjaReports is a white-label client reporting tool. It has nothing to do with competitor research. If you want to spy on competitor PPC campaigns, SpyFu is the right tool. NinjaReports won't help you there.
"Approved (Limited): Trademarks in Ad Text" means your ad is approved but Google is restricting where it can show because your ad copy contains a trademarked term. Your ad can still serve, but reach is reduced. To restore full delivery, either remove the trademark from your ad text or get authorized by the trademark owner through Google.
Smart Bidding learns from every conversion you send it. If you're reporting raw form fills, you're training it to find more junk. Here's how to fix the signal with offline conversion imports, GCLID capture, and retract mode.