For Google Ads accounts, solo builders, or anyone who’d rather hand it off
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Your call tracking dashboard looks fine, but the phone log and Smart Bidding tell a different story.
Your account structure is messy and smart bidding is learning from noise.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
PMax is eating your brand search and reporting it as growth, and cold-turkey exclusions tanked the account.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
You’re buying one guide at a time, and every new symptom in the account means guessing which one to buy next.
Building something of your own, not running someone else’s ad account.
Two signups and a few nice comments, and your read on whether it’s working changes with your mood.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Home services RSAs feel unfinished because you write assets without controlling every combination. Cover service, availability, credentials, and offer, pin must-appear lines to Headline 1 or Description 1, and separate bidding conversions from observation metrics.
Smart Bidding CPC spikes after a conversion usually mean thin campaign-level conversion data, not a fleecing scam. Pre-train on Manual CPC, use Portfolio bidding with Max CPC, and switch only after the data floor.
Limited by budget pitches a big spend increase at a soft ROAS while your Target ROAS holds. Use Impression Share Lost (Budget), softscale, and clean inventory before you trust the suggestion panel.
You exclude brand from Performance Max and ROAS tanks. That drop usually exposes padded blended numbers, not a random algo failure. Stabilize budget, read placements, and judge MER.
Yes, Target CPA can sit above daily budget. Here is the click math that decides whether that pairing works or starves Smart Bidding.