Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Your account structure is messy and smart bidding is learning from noise.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Smart bidding needs conversion data to learn, and accounts under roughly 30 conversions in 30 days rarely give it enough. A decision path for pooling data, importing offline conversions, or holding on manual bidding until volume catches up.
When competitors, not bots, are clicking your ads, IP blocking and Google's invalid-click filter rarely fix it. A three-check diagnostic and the bid-strategy fix that actually holds.
A steep conversion drop right after implementing Consent Mode V2 is almost always a measurement problem, not a performance problem. Three checks to run before you touch a single bid.
Line your call tracking tool up against your real phone log and you'll often find it only caught 30 to 55 percent of your calls. Here's why that happens and how to audit it monthly.
A Target CPA set below your real cost, or added to a campaign with thin conversion history, can freeze delivery entirely. Here's why it happens and the exact sequence to get spend flowing again.