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Nov
29
How Many Keywords Should Go In A Single Google Ad Group?

How Many Keywords Should Go In A Single Google Ad Group?

Over the years there's been a fair amount of debate on this topic. On one hand, you have people who
1 min read
Nov
28

Is Your Google Ad Conversion Tracking Saying it's "Inactive"?

You had your Google Ad Conversion Tracking set up a while ago and you were positive it was set up
1 min read
Nov
22
How Often Should You Test New Landing Pages in Google Ads?

How Often Should You Test New Landing Pages in Google Ads?

A common misunderstanding I see from people who don't quite understand how Google Ads works is that optimizing a Google
2 min read
Nov
13
Which Google Ad Bid Strategy Is Best for Scaling Your Ecommerce Campaign?

Which Google Ad Bid Strategy Is Best for Scaling Your Ecommerce Campaign?

You're generating a decent return on ad spend on your Google Shopping Ad Campaign and now you're wanting to know
1 min read
Nov
05
Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

You're using Google Ads to drive leads for your local business and results have been... not very good. You see
2 min read
Oct
31
What Is Conversion Tracking?

What Is Conversion Tracking?

You're getting ready to start marketing and advertising your new website but you keep reading about how you should set
1 min read
Oct
28
Should You Use Online Appointment Scheduling for Lead Gen Campaigns?

Should You Use Online Appointment Scheduling for Lead Gen Campaigns?

Online appointment scheduling via your website using apps like Acuity Scheduling and Calendly have become really popular. They can work
1 min read
Oct
26
How Important Is Your Google Ad Cost per Click (CPC)?

How Important Is Your Google Ad Cost per Click (CPC)?

You've got your Google Ad Campaign setup and generating some clicks. The problem is, your cost per click seems really
1 min read
Oct
24
How Important is Google Ad’s Ad Strength Metric?

How Important is Google Ad’s Ad Strength Metric?

So you created a new Responsive Search Ad (RSA) in Google Ads. You think the copy is great, there's just
1 min read
Oct
17
Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?

Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?

Google Ads made RSA the main and only ad type you can create now for Google Search Ad Campaigns. RIP
1 min read