Jul 12
2026
2026
How to Pre-Qualify Google Ads Leads Before They Hit Your Form
If your Google Ads leads ghost you or only want a price, your form accepts anyone. Add a qualification layer before the form to filter tire-kickers out.
Know if your Google Ads are working. Know what to do when they’re not.
Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free resources
Free with a Freak.Marketing account.
Free
Stop Flying Blind
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Free
The Unequal Lead
Google is optimizing for your cheapest leads, not your best ones.
Free
OCT Setup Checklist
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Free
Landing Page Audit Checklist
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Paid courses & products
$49
Signal-Rich Structures
Your account structure is messy and smart bidding is learning from noise.
$29
PMax Lead Gen Setup Checklist
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
$147
Google Ads Lead Gen Mastery
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$147
AI-Powered Landing Pages
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Latest posts
Jul 10
2026
2026
The "Install with Google Tag Manager" Option Is Missing in Google Ads. Here's the One Setting That Hides It.
If the Google Tag Manager tab is missing in Google Ads conversion setup, you chose the automatic option instead of manual code. Here's how to get it back.
Jul 9
2026
2026
Google Ads Says 8 Calls, CallRail Says 2: Why They Don't Match and How to Fix It
Google Ads reports more calls than CallRail because calls from ad assets bypass your website and CallRail's tracking. Here's why they don't match and how to fix it.
Jul 5
2026
2026
Google Tag vs GTM vs GA4 vs AW Tag: The Only Setup Order You Need
Your site needs one tag: GTM. Everything else, the Google Tag, Conversion Linker, GA4 events, and Ads conversion tags, lives inside it. Here's the exact setup order.
Jul 2
2026
2026
Landing Page Not Converting? Check Your Traffic Before You Touch the Page
Most 'broken' landing pages are getting junk traffic, not failing to convert real buyers. Here's the diagnostic order: search terms first, then match types, then the page, then tracking.