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How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

7 Simple Rules To Optimize Your Landing Page For Conversions

7 Simple Rules To Optimize Your Landing Page For Conversions

Should You Move Your Local Brick N Mortar Retail Shop Online?

Should You Move Your Local Brick N Mortar Retail Shop Online?

Should You Link to PDF Brochures on Your Website?

Should You Link to PDF Brochures on Your Website?

Is Facebook Advertising a Good Idea for B2B Campaigns?

Is Facebook Advertising a Good Idea for B2B Campaigns?

Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

Adding "Pricing" & "Price" as Negative Keywords to Your Google Search Ad Campaign?

How Many Keywords Should Go In A Single Google Ad Group?

How Many Keywords Should Go In A Single Google Ad Group?

Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

Top 5 Reasons Why Your Local Google Ad Lead Gen Campaign Is Failing

What Is Conversion Tracking?

What Is Conversion Tracking?

How Important is Google Ad’s Ad Strength Metric?

How Important is Google Ad’s Ad Strength Metric?

Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?

Should You Have More Than One Responsive Search Ad (RSA) In Each Google Ad Group?

Google Ad Lead Gen Campaigns: Which Conversions Should Be Primary or Secondary?

Google Ad Lead Gen Campaigns: Which Conversions Should Be Primary or Secondary?

The Best Digital Ad Strategy for New Ecommerce Shops?

The Best Digital Ad Strategy for New Ecommerce Shops?

Should You Run Google Ads if You Already Have Great Organic Rankings?

Should You Run Google Ads if You Already Have Great Organic Rankings?

Should You Use Google Ad’s New Data-Driven Attribution Model?

Should You Use Google Ad’s New Data-Driven Attribution Model?

Should You Drive Google Ad Traffic Directly to Your Amazon Listing?

Should You Drive Google Ad Traffic Directly to Your Amazon Listing?

Google Ads Retargeting Campaign for Gumroad Product Pages?

Google Ads Retargeting Campaign for Gumroad Product Pages?

Webflow Ecommerce Sales Conversion Tracking with Google Analytics 4 (GA4)

Webflow Ecommerce Sales Conversion Tracking with Google Analytics 4 (GA4)

Are YouTube Ads Good for Driving Conversions?

Are YouTube Ads Good for Driving Conversions?

How to Increase Sales for Your Local Brick ‘N’ Mortar Retail Shop Using Google Ads

How to Increase Sales for Your Local Brick ‘N’ Mortar Retail Shop Using Google Ads

What Platform Should You Build your Ecommerce Shop With?

What Platform Should You Build your Ecommerce Shop With?

Should You Use Performance Max For Your Google Ad Campaign?

Should You Use Performance Max For Your Google Ad Campaign?

Should Google Ad Call Conversions be a Primary or Secondary Conversion?

Should Google Ad Call Conversions be a Primary or Secondary Conversion?

How to Know Which Lead Came From Which Keyword in Google Ads

How to Know Which Lead Came From Which Keyword in Google Ads

Is It a Good Idea to Restructure Your Google Ad Campaigns?

Is It a Good Idea to Restructure Your Google Ad Campaigns?

Track Carrd.co Form Submissions as a Google Ad Conversion

Track Carrd.co Form Submissions as a Google Ad Conversion

You Have No Clue How Many Google Ad Leads Are Converting Into Sales

You Have No Clue How Many Google Ad Leads Are Converting Into Sales

Should You Track Conversions in Both Google Ads & Google Analytics?

Should You Track Conversions in Both Google Ads & Google Analytics?

Google Analytics Goal Isn’t Counting Every Form Submission

Google Analytics Goal Isn’t Counting Every Form Submission

Set Up Google Analytics Cross-Domain Conversion Tracking with Google Tag Manager (GTM)

Set Up Google Analytics Cross-Domain Conversion Tracking with Google Tag Manager (GTM)

What’s a Good Click-Thru Rate (CTR) for Your Google Ad Campaign?

What’s a Good Click-Thru Rate (CTR) for Your Google Ad Campaign?

Should You Track Conversions for Brand Awareness Ad Campaigns?

Should You Track Conversions for Brand Awareness Ad Campaigns?

Should You Use Maximize Conversions Bid Strategy With Target CPA?

Should You Use Maximize Conversions Bid Strategy With Target CPA?

Google Ad Conversion Tracking for Pardot iFrame Form Submissions

Google Ad Conversion Tracking for Pardot iFrame Form Submissions

Should You Track Google Ad Phone Call Conversions With An Ecommerce Campaign?

Should You Track Google Ad Phone Call Conversions With An Ecommerce Campaign?

Google Analytics and Google Ads Conversion Numbers Aren’t Matching

Google Analytics and Google Ads Conversion Numbers Aren’t Matching

How to Turn Off Google Ads Auto-Apply Recommendations

How to Turn Off Google Ads Auto-Apply Recommendations

Which Products and Services Do Best on Facebook Ads?

Which Products and Services Do Best on Facebook Ads?

How to Structure your Google Ad Campaigns & Ad Groups

How to Structure your Google Ad Campaigns & Ad Groups

How I Increased The Number of Blog Posts I Published by 550%

How I Increased The Number of Blog Posts I Published by 550%

How to Improve the Results of Your Google Ad Campaign

How to Improve the Results of Your Google Ad Campaign

Tracking Offline Conversions from Phone Calls in Google Ads

Tracking Offline Conversions from Phone Calls in Google Ads

How to Track Crowdcast Event Registrations As a Conversion in Google Analytics

How to Track Crowdcast Event Registrations As a Conversion in Google Analytics

Google's Sunsetting Universal Analytics in 2023; Time to Plan Ahead

Google's Sunsetting Universal Analytics in 2023; Time to Plan Ahead

The Best Google Ads Strategy for Ecommerce Shops With Hundreds of Products?

The Best Google Ads Strategy for Ecommerce Shops With Hundreds of Products?

You Keep Getting Unwanted Calls and Leads From Your Google Ad Campaign

You Keep Getting Unwanted Calls and Leads From Your Google Ad Campaign

Tracking Form Submission Conversions by Tracking Clicks on The Form's Submit Button

Tracking Form Submission Conversions by Tracking Clicks on The Form's Submit Button

Should You Apply the 'Google Ad Recomendations' In Your Google Ad Account?

Should You Apply the 'Google Ad Recomendations' In Your Google Ad Account?

What's The Best Keyword Research Strategy to Start Your Google Ad Campaign?

What's The Best Keyword Research Strategy to Start Your Google Ad Campaign?

Conversion Tracking for Multiple Different Forms on a Website without 'Thank You' Pages

Conversion Tracking for Multiple Different Forms on a Website without 'Thank You' Pages

How To Track Woocommerce Sales as a Google Ad Conversion

How To Track Woocommerce Sales as a Google Ad Conversion

Best Digital Ad Platform for Criminal Lawyer Lead Generation

Best Digital Ad Platform for Criminal Lawyer Lead Generation

Why Data-Driven Marketers Hate Email Addresses On Websites

Why Data-Driven Marketers Hate Email Addresses On Websites

Your Google Ad Campaign Started off Great Now It Struggles to Convert

Your Google Ad Campaign Started off Great Now It Struggles to Convert

Should You Switch Your Google Ad Bid Strategy if Your Campaigns Stops Converting?

Should You Switch Your Google Ad Bid Strategy if Your Campaigns Stops Converting?

You Need A System For Selecting and Managing Google Ad Keywords and Match Types

You Need A System For Selecting and Managing Google Ad Keywords and Match Types

How to Handle "Difficult" Web Design Clients

How to Handle "Difficult" Web Design Clients

How to Track Form Submissions as Conversions Without a ‘Thank You’ Page?

How to Track Form Submissions as Conversions Without a ‘Thank You’ Page?

Tracking Conversions Across Multiple Domains Is Giving You a Headache

Tracking Conversions Across Multiple Domains Is Giving You a Headache

Are You Tired of the Freelancer ‘Feast or Famine’ Cycle?

Are You Tired of the Freelancer ‘Feast or Famine’ Cycle?

How Should You Set up Location Targeting With Maximize Conversions Bid Strategy?

How Should You Set up Location Targeting With Maximize Conversions Bid Strategy?

Should You Use The Google Ad Call Ad Extension for Local Lead Gen Campaigns?

Should You Use The Google Ad Call Ad Extension for Local Lead Gen Campaigns?

What to Do if Max Conversions Bid Strategy Stops Producing for Your Campaign

What to Do if Max Conversions Bid Strategy Stops Producing for Your Campaign

Starting a New Google Ad Campaign With Maximize Conversions Bid Strategy?

Starting a New Google Ad Campaign With Maximize Conversions Bid Strategy?

Stripe Checkout vs Stripe Elements: Which Should You Use to Sell Digital Products?

Stripe Checkout vs Stripe Elements: Which Should You Use to Sell Digital Products?

Top 4 Ways to Lower Your Shopping Cart Abandonment Rate

Top 4 Ways to Lower Your Shopping Cart Abandonment Rate

Should You Run Google Ads Under Competitor Branded Keywords?

Should You Run Google Ads Under Competitor Branded Keywords?

The Top 4 Options for Publishing a Free Blog

The Top 4 Options for Publishing a Free Blog

Should You Track Micro (Soft) Conversions and Macro (Hard) Conversions?

Should You Track Micro (Soft) Conversions and Macro (Hard) Conversions?

Does Google Search Ads Impact Organic Search Traffic?

Does Google Search Ads Impact Organic Search Traffic?

How To Know Which Leads Came From Google Ads?

How To Know Which Leads Came From Google Ads?

Using Google Ad Offline Conversion Tracking to Maximize Return On Ad Spend

Using Google Ad Offline Conversion Tracking to Maximize Return On Ad Spend

Should You Hire Separate Ad Managers for Your Social and Search Ad Campaigns?

Should You Hire Separate Ad Managers for Your Social and Search Ad Campaigns?

How to Verify That Your Google Ad Conversion Tracking Is Set Up Properly

How to Verify That Your Google Ad Conversion Tracking Is Set Up Properly

Case Study: Generating a 752.91% Return on Ad Spend with My First Google Shopping Ad Campaign

Case Study: Generating a 752.91% Return on Ad Spend with My First Google Shopping Ad Campaign

Case Study: Increasing Landing Page Conversion Rate By 93% Using VideoAsk

Case Study: Increasing Landing Page Conversion Rate By 93% Using VideoAsk

Should You Run a Google Display Ad Campaign?

Should You Run a Google Display Ad Campaign?

Top 3 Ways To Optimize Your Google Search Ad Campaign & Increase ROAS

Top 3 Ways To Optimize Your Google Search Ad Campaign & Increase ROAS

Tracking 'Click to Call' and Manually Dialed Calls as Google Ad Conversions

Tracking 'Click to Call' and Manually Dialed Calls as Google Ad Conversions

Google Ads vs Facebook Ads: Where should you spend your ad dollars?

Google Ads vs Facebook Ads: Where should you spend your ad dollars?

My 3 Favorite Ways To Build A Membership Site Under $100/mo

My 3 Favorite Ways To Build A Membership Site Under $100/mo

How to track button clicks on your Squarespace website using Google Analytics 4 (GA4)

How to track button clicks on your Squarespace website using Google Analytics 4 (GA4)

Should you only use exact match keywords in Google Ads Search Campaign?

Should you only use exact match keywords in Google Ads Search Campaign?

How much should you pay per lead with your PPC ad campaign?

How much should you pay per lead with your PPC ad campaign?

Should you create dedicated landing pages for your Google Ad campaign?

Should you create dedicated landing pages for your Google Ad campaign?

Which Google Ad Bid Strategy is right for your e-commerce campaign?

Which Google Ad Bid Strategy is right for your e-commerce campaign?

Should You Upgrade Your Universal Analytics to Google Analytics 4 (ga4)?

Should You Upgrade Your Universal Analytics to Google Analytics 4 (ga4)?

Is It Possible to Start a Blog While Working Full-Time?

Is It Possible to Start a Blog While Working Full-Time?

How to pass Convertkit subscriber's email address as a query string parameter

How to pass Convertkit subscriber's email address as a query string parameter

Latest

Feb
03
Should You Have A Separate Google Tag Manager Container For Each Domain & Sub-Domain?

Should You Have A Separate Google Tag Manager Container For Each Domain & Sub-Domain?

You're setting up your website and it consists of a few different apps set up across a few different sub-domains.
1 min read
Jan
31
Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

Should You Put Branded Keyword Terms In A Separate Google Ad Campaign?

You're running a Google Search Ad Campaign, and you've decided to target your company's branded keyword terms like "Acme Inc.
1 min read
Jan
23
Tracking Ghost Blog Sign Ups & Subscriptions As a Conversion

Tracking Ghost Blog Sign Ups & Subscriptions As a Conversion

So you have a Ghost blog that's receiving member subscriptions and you want to see what traffic sources are generating
2 min read
Jan
12
Tracking Form Submission Conversions on a PhotoBiz Website

Tracking Form Submission Conversions on a PhotoBiz Website

I got a new client recently that had his website built with PhotoBiz, which honestly I had never heard of
1 min read
Jan
10
How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

How to Optimize a Google Ad Campaign to Increase Store Foot Traffic

I recently came across a fella that was managing a local mattress store. He was running a Google Ad campaign
3 min read
Jan
02
Should You Run a Google Ads 'Call Only' Ad Campaign?

Should You Run a Google Ads 'Call Only' Ad Campaign?

When setting up a Google Search Ad, you have the option to create what is called a "Call Only Ad"
2 min read
Dec
29
How To View UTM Campaign Conversion Data in GA4

How To View UTM Campaign Conversion Data in GA4

You've started setting up Google Analytics 4 (GA4) and you've managed to set up conversion tracking. Now you just need
1 min read
Dec
26
7 Simple Rules To Optimize Your Landing Page For Conversions

7 Simple Rules To Optimize Your Landing Page For Conversions

You're getting ready to start an ad campaign and you want to make sure your landing page or website is
2 min read
Dec
21
Should You Move Your Local Brick N Mortar Retail Shop Online?

Should You Move Your Local Brick N Mortar Retail Shop Online?

You have a nice small local retail shop and you do pretty good sales, but the thought of selling even
1 min read
Dec
14
Should You Link to PDF Brochures on Your Website?

Should You Link to PDF Brochures on Your Website?

In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they
1 min read