Jul 27
2026
2026
How to Tell If Your PMax Audience Signal Actually Did Anything
Every guide tells you how to set a Performance Max audience signal. None tell you how to check whether it worked. Here's how to read the evidence in your own account.
Know if your Google Ads are working. Know what to do when they’re not.
Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free resources
Free with a Freak.Marketing account.
Free
Stop Flying Blind
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Free
The Unequal Lead
Google is optimizing for your cheapest leads, not your best ones.
Free
OCT Setup Checklist
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Free
Landing Page Audit Checklist
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Paid courses & products
$49
Signal-Rich Structures
Your account structure is messy and smart bidding is learning from noise.
$29
PMax Lead Gen Setup Checklist
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
$19
Bid Strategy Switch Checklist
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
$147
Google Ads Lead Gen Mastery
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$147
AI-Powered Landing Pages
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Latest posts
Jul 25
2026
2026
Impressions Dropped After a Server-Side Tracking Migration. Here's How to Tell If Tracking Actually Caused It
A conversion tracking outage during a server-side tagging migration can quietly crush Smart Bidding delivery days later. Here's the timeline test that proves it, plus the data exclusion fix and recovery timeline.
Jul 22
2026
2026
Smart Bidding With Low Conversion Volume: What to Do When Google Never Has Enough Data
Smart bidding needs conversion data to learn, and accounts under roughly 30 conversions in 30 days rarely give it enough. A decision path for pooling data, importing offline conversions, or holding on manual bidding until volume catches up.
Jul 21
2026
2026
Google Ads Click Fraud From Real People, Not Bots: How to Detect and Stop It
When competitors, not bots, are clicking your ads, IP blocking and Google's invalid-click filter rarely fix it. A three-check diagnostic and the bid-strategy fix that actually holds.
Jul 17
2026
2026
Google Ads Conversions Dropped After Consent Mode V2? How to Tell What Actually Broke
A steep conversion drop right after implementing Consent Mode V2 is almost always a measurement problem, not a performance problem. Three checks to run before you touch a single bid.