For Google Ads accounts, solo builders, or anyone who’d rather hand it off
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Your call tracking dashboard looks fine, but the phone log and Smart Bidding tell a different story.
Your account structure is messy and smart bidding is learning from noise.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
You’re buying one guide at a time, and every new symptom in the account means guessing which one to buy next.
Building something of your own, not running someone else’s ad account.
Two signups and a few nice comments, and your read on whether it’s working changes with your mood.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Broad match often fills impressions with job seekers and freebie hunters, crushing CTR. Block those families first, lean on Phrase and Exact, then reopen Broad only where Search Terms earn it.
Close variants can send Exact Match plurals into the wrong ad group. Phrase negatives on the singular often miss. Fix with singular, plural, and root-family broad negatives.
Paid clicks hit your landing page and never open the quiz. Confirm engaged sessions, put the opener on the same URL, and fix the handoff before you rewrite the quiz.
URL expansion Off in Performance Max still sends paid clicks to /login, /privacy-policy, and /terms. Use account-level exclusions, a page feed, and a weekly Landing Page report check.
Inherited Search campaigns often park 100+ keywords in one Google Ads ad group. Leftover $5 terms leak budget and starve the keywords that can train Smart Bidding.