For Google Ads accounts, solo builders, or anyone who’d rather hand it off
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Your account structure is messy and smart bidding is learning from noise.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
You’re buying one guide at a time, and every new symptom in the account means guessing which one to buy next.
Building something of your own, not running someone else’s ad account.
Two signups and a few nice comments, and your read on whether it’s working changes with your mood.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
URL expansion Off in Performance Max still sends paid clicks to /login, /privacy-policy, and /terms. Use account-level exclusions, a page feed, and a weekly Landing Page report check.
Inherited Search campaigns often park 100+ keywords in one Google Ads ad group. Leftover $5 terms leak budget and starve the keywords that can train Smart Bidding.
Friends and beta users almost always say yes, and that yes predicts nothing. Here's how to swap the question for a transaction and find out in days instead of months.
You shipped, posted once, heard nothing, and went back to building. That silence isn't proof your product is bad. Here's the daily distribution habit that actually moves the needle.
Your campaign can be 100% exact match and still dump half the budget into Other search terms you cannot see. Fence the leak with Keyword Planner, visible terms, and Search Term Insights themes as broad match negatives.