Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Your account structure is messy and smart bidding is learning from noise.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
You’re buying one guide at a time, and every new symptom in the account means guessing which one to buy next.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Getting form fills from Google Ads but no real buyers? The problem is almost never one thing. Sort every lead into three buckets to find which break between click and closed deal is costing you the most.
A $12 click feels reckless on a $60 daily budget — until you can see what a lead actually costs. Here's why CPC is the wrong number to panic over, and the four-step order for fixing it.
Audience signals and optimized targeting are not two settings you pick between. One is an input you hand Performance Max, the other is the system that reads it. Here's what each one controls and which lever to touch.
The gclid lives in the URL of exactly one pageview. If a visitor browses before they convert, your hidden field saves blank and your offline conversion imports have been running on nothing. Here is the five-minute test.
Server-side tagging fixes collection loss, not attribution bias, and most advertisers are looking at the second one. A four-step diagnostic to find out which problem you have before you pay for infrastructure.