Aug 20
2026
2026
Why Offline Conversion Tracking in Google Ads Feels So Hard
The difficulty isn't the upload. It's the chain of call tools, spreadsheets, and manual steps feeding it. Here's how to collapse that chain into one system of record.
Know if your Google Ads are working. Know what to do when they’re not.
Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free resources
Free with a Freak.Marketing account.
Free
Stop Flying Blind
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Free
The Unequal Lead
Google is optimizing for your cheapest leads, not your best ones.
Free
OCT Setup Checklist
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Free
Landing Page Audit Checklist
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Paid courses & products
$49
Signal-Rich Structures
Your account structure is messy and smart bidding is learning from noise.
$29
PMax Lead Gen Setup Checklist
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
$29
Bid Strategy Switch Checklist
You’re about to switch bid strategies and you don’t know if this is the learning phase or a dead campaign.
$147
Google Ads Lead Gen Mastery
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$147
AI-Powered Landing Pages
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
$247
Freak.Marketing Membership
You’re buying one guide at a time, and every new symptom in the account means guessing which one to buy next.
For solopreneurs
Building something of your own, not running someone else’s ad account.
Free
The Real Signal Checklist
Two signups and a few nice comments, and your read on whether it’s working changes with your mood.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Latest posts
Aug 18
2026
2026
Vitamin or Painkiller? The 5-Question Test to Run Before You Build Your MVP
Real research proves a problem exists. It doesn't prove anyone wants it fixed badly enough to act. Five questions that tell you which one you're holding before you build.
Aug 17
2026
2026
Is 2 Signups a Good Sign or a Bad One? How to Read Weak Validation Signal
The raw number of signups on your landing page tells you almost nothing on its own. Here's how to rank what you've collected by what it actually cost the person who gave it.
Aug 13
2026
2026
Why Your Google Ads Search Terms Report Doesn't Show Everything You're Paying For
Google withholds a fifth to a third of your search terms citing privacy and low volume. You can't force them to show. Here's how to protect your budget from the traffic you can't see.
Aug 11
2026
2026
Google Ads Leads Not Converting to Customers? Here's How to Find What's Actually Broken
Getting form fills from Google Ads but no real buyers? The problem is almost never one thing. Sort every lead into three buckets to find which break between click and closed deal is costing you the most.