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Before You Say Yes to AI Max
Your rep wants a launch date. Prepare an account-specific AI Max decision with boundaries, ownership and a review date.
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Google Ads courses, checklists, and tools
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Our three newest courses and downloads. Free with an account.
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Before You Add Another Negative
The negative list keeps growing. Choose one exclusion you can explain, with wanted-query checks and a clear scope.
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Meta Ads: No Shopify Orders
Meta ads are spending and Shopify has no orders. Decide what to check next, what may keep running, and when to review.
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All current and future paid courses, guides, and checklists for one payment of $247.
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We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Latest posts
Oct 14
2026
2026
Google Ads Impressions Dropped After Adding Negative Keywords. What Should You Check?
Impressions fell after you added negative keywords. Check for blocked customer searches, review exclusion scope, and investigate other changes before reversing the cleanup.
Oct 5
2026
2026
Meta Ads Spending With No Shopify Orders: Should You Pause?
Meta ads are spending but Shopify has no orders. Check the purchase path, separate suspicious-ad spend, and decide whether to pause or fund a monitored test.
Sep 23
2026
2026
Stop Squeezing Marketing Between Build Sessions
A practical way for solo founders to schedule distribution, start each session with a specific task, and review responses without inventing a reply quota.
Sep 21
2026
2026
Stop waiting for a bigger waitlist before you launch
A bigger waitlist feels like safer launch proof, but signup count measures curiosity. Rank the list by behavior, run a ten-person stress test, and open access when costly signals show up.
Sep 18
2026
2026
Why Home Services Responsive Search Ads Sound Generic on Purpose
Home services RSAs feel unfinished because you write assets without controlling every combination. Cover service, availability, credentials, and offer, pin must-appear lines to Headline 1 or Description 1, and separate bidding conversions from observation metrics.