Guides and checklists for advertisers who want to understand their accounts, not just stare at them.
Free with a Freak.Marketing account.
You trusted Keyword Planner, launched, and real CPCs came in double what it told you.
Google is optimizing for your cheapest leads, not your best ones.
Your offline conversion tracking is probably broken right now and you won’t know until Smart Bidding goes sideways.
Your landing page is why your Google Ads aren’t converting. Not your bids. Not your keywords. The page.
Your account structure is messy and smart bidding is learning from noise.
You launched PMax for lead gen and the dashboard showed conversions while the client’s phone barely rang.
Low-quality leads, weak conversion signals, campaigns that spend but don’t produce quotable opportunities.
$1,000 of clicks into a page that produced one form fill, and you can’t tell if it’s the page or the campaign.
If you’d rather hand the account over than learn the method yourself, that’s a separate conversation. See management services →
We’ve seen a 131% increase in conversions this quarter, compared to last quarter, thanks to Steve’s Google Ad management services.Omir · CarsOfLA · Ads management client
Google Ads reports more calls than CallRail because calls from ad assets bypass your website and CallRail's tracking. Here's why they don't match and how to fix it.
Your site needs one tag: GTM. Everything else, the Google Tag, Conversion Linker, GA4 events, and Ads conversion tags, lives inside it. Here's the exact setup order.
Most 'broken' landing pages are getting junk traffic, not failing to convert real buyers. Here's the diagnostic order: search terms first, then match types, then the page, then tracking.
Your offline conversion CSV uploaded successfully but nothing shows up in Google Ads. Here's the six most common causes, ranked from most to least likely, and how to fix each one.
Google turns on Search Partners and Display Network by default in every search campaign, and that's often the real source of junk leads, not your keywords. Here's how to check your network segment data and fix it.