Should You Drive Google Ad Traffic Directly to Your Amazon Listing?

You're selling a book or product on Amazon and you're wanting to drive more traffic and potential sales to your listing. You've read that Google Ads can be a good way of doing this but is it okay to drive traffic directly to an Amazon listing from your Google Ad?

I just had this conversation with a potential client recently and made it clear that I don't recommend driving Google Ad traffic directly to an Amazon listing. Why?

Because there's no way to accurately set up Google Ad conversion tracking on Amazon. There is 'Amazon Attribution' but PPC advertisers online have been claiming it doesn't work right and has inaccurate data.

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