Getting 'Wrong Number' Calls From Your Google Ad Campaign

You have a new Google Ad Campaign setup to generate calls for your business. You even have the Call Ad Extension set up so prospective customers can call your business directly from the Google Ad, without clicking over to your website.

Everything seems to be going fine but you've noticed an influx of people calling your business thinking they're calling a competitor of yours. Sometimes this can be a sales opportunity but most times this is likely to be an existing customer of one of your competitors. In other words, they already spent their money with your competitor.

Sure you could try to add all the competitor terms as 'negative keywords' in Google Ads or only target phrase match or exact match keywords, but these are inferior solutions.

Sign up for free access to this post

Free members get access to complete blog posts like this one, plus exclusive Google Ads strategies and case studies.