What’s the Best Bidding Strategy for Google Shopping Ad Campaigns?

You’ve got your Google Merchant Center all synced up with your Google Ads Account and you’re ready to start your first Google Shopping Ad Campaign! You’re just not sure what bid strategy to use yet.

Unlike Google Search Ad Campaigns, you’re much more limited in the type of bid strategy you can use for a Google Shopping Ad Campaign.

You’re only allowed to use one of the following bid strategies:

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