I recently came across someone who was looking for help getting their indie film more exposure online. I haven't had many clients in the entertainment space like this, but I have had a couple. I happen to have a very strong opinion on how an indie film should be marketed and sold in our digital age.
A few years back I helped advertise an indie documentary via Google Ads. The film was available on iTunes and Amazon but we also made it available via their website using 3 different priced offerings:
I don't have the exact ROAS figures for this campaign anymore since it was a few years back. I know the client was very happy with the results.
As I mentioned already, we advertised the website via Google Ads which is great for promoting a film because you can put your ad in front of people who are searching for movies to watch in the same genre your movie is in or when people are searching to watch films similar to yours.
This strategy is assuming you're not able to get your film on Netflix or some similar platform. If you are, and they require you to have certain pricing then this would definitely change the strategy a bit. I still believe Google Ads would be a great way to help increase exposure to the movie and having some kind of tiered package offering that includes some physical merch is a great way to maximize profits from the campaign.
Are you tired of reading tutorials and ready to learn how to set up and optimize your Google Ad Campaign with a professional?