How Many Keywords Should Go In A Single Google Ad Group?

Over the years there's been a fair amount of debate on this topic. On one hand, you have people who just throw every keyword they have in 1 ad group. Then on the other hand, you have people who will only put a single keyword per ad group (SKAG).

Which set up is most optimal for your Google Ad Campaign?

I think both scenarios outlined above are extreme. First off, you definitely don't want to put all of your keywords in 1 ad group because then everyone searching any of those keywords will be shown the same ad.

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