Should You Link to PDF Brochures on Your Website?

In the past year I came across this interesting situation with a couple clients I'm managing Google Ads for; they were linking to PDF brochures on their website.

These brochures effectively served as an advertisement with phone # and email address listed on the bottom of each.

As a Google Ad Manager, I immediately found issue with this. Any Google Ad visitors that come to the website, click on the PDF brochure and decide to contact via the contact details on the PDF, can't be attributed back to the Google Ad Campaign.

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