Should You Use Maximize Conversions Bid Strategy With Target CPA?

Maximize Conversions can be a great bid strategy to use for your Google Ads Campaign. Recently Google Ads combined their Target CPA bid strategy and Maximize Conversions bid strategy together. Target CPA is now simply an addon option you can use set now when using Maximize Conversions bid strategy.

So should you set a Target CPA or just let Maximize Conversions 'do its thang'.

There's never a definite answer to this question and you should always perform a Google Experiment to test for yourself. This way, if setting a Target CPA actually causes your campaign to perform worse, you can easily revert back to your original campaign by canceling the Experiment. No harm no foul.

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