Should You Track Engagement with your Website's Chat Widget as a Google Ad Conversion?

Putting a chat widget on your website like Drift or Tawk has become pretty common these days as a way to try and get website visitors to engage with you or your staff without needing to submit a form. Ironically enough, most chat widgets end up just being another form the visitor has to fill outwhen there is nobody on the other side of the chat ready to engage with the visitor and answer their questions. I know there are smarter chat widgets out these days that incorporate AI to assist the visitor if there is not a live human agent available to chat.

So is having a chat on your website a good idea? And should you track it as a Google Ad Conversion? That's what we're going to talk more about today in this blog post.

If you have an ecommerce site, then I'd say it's not really necessary to track it as a Google Ad Conversion since your primary focus will be to generate sales conversions. It wouldn't hurt to track it in Google Analytics however.

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