OCT Setup Checklist
Check the path from an ad click to a recorded lead, CRM update, and Google Ads import. Includes checks for click IDs, duplicate conversions, and whether campaigns use the imported outcomes for bidding.
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Checklists and worksheets you can put to work.
Review your tracking, audit a landing page, or plan your next marketing session. Every download here is a PDF included with a free Freak.Marketing account.
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Google Ads and landing pages
3 downloadsLanding Page Audit Checklist
Review how well a landing page matches the ad, explains the offer, and helps visitors complete the form. Check proof, mobile usability, and page speed, then make a list of fixes.
Call Tracking Accuracy Audit Checklist
Check number swapping, tracking scripts, click IDs, and qualified-call imports. Compare call records with Google Ads and CRM data to find gaps in your reporting.
Product validation and marketing
2 downloadsThe Real Signal Checklist
Review what signups, customer conversations, and willingness to pay tell you about demand. Use the questions and suggested tests to decide what to investigate before building more.
The Anti-Crickets Routine
Plan short marketing sessions for finding relevant conversations, contributing useful replies, and following up. Includes worked examples, a printable session log, and a twelve-week tracker.
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