Meta Ads: No Shopify Orders
Four text lessons with illustrative tables and practice scenarios. Separate the affected ad from the campaign, choose a useful next check, and make a spending decision with a reusable decision card.
Courses
Make better ad decisions and build the pages behind them.
I’m Steve Longoria. These courses cover keyword research, lead quality, account structure, landing pages, and Meta/Shopify spending decisions. Choose the topic you need help with, or start with a free course.
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Start with a free course
3 coursesThe free courses are included with a free account.
Stop Flying Blind
Build a keyword list from customer language, search results, competitor research, and Search Console data when available. Prioritize it by intent, then use search terms from your campaigns to refine it.
The Unequal Lead
Map the steps from form submission to qualified lead to sale. Work through which outcomes to use as conversion goals, when to assign values, and how to explain lead quality to clients.
Paid courses
3 coursesBuy a course on its own, or get access through the Freak.Marketing membership.
Signal-Rich Structures
Decide when to separate campaigns and ad groups, how keywords affect query routing, and how to reorganize an inherited account. Includes account examples for lead generation and ecommerce, plus a 30-day implementation plan.
Google Ads Lead Gen Mastery
Work through call and form leads, offline conversion tracking, spam prevention, and campaign setup. Then review Search and Performance Max campaigns using cost per conversion and return on ad spend.
AI-Powered Landing Pages
Design a landing page with Claude, connect forms with UseBasin and FormTrackr, and deploy it to Netlify. Includes downloadable skills for preparing the design prompt and wiring the forms.
Want access to all the courses?
The membership includes the paid courses, downloadable skills, and checklists in one purchase.
Coming soon
The Freelance Google Ads Specialist Course
A course in development on choosing a niche, pricing your services, finding clients, and offering ongoing Google Ads management.
Looking for a checklist? Browse the free downloads →