Courses

Everything I know about running Google Ads correctly, written down.

Three free courses, all included with a free account. One paid. No upsells hiding inside the free ones.

Free (free account required)

3 courses
5 modules · ~2.5 hrs · Keyword research

Stop Flying Blind

You ran Keyword Planner, trusted the numbers, and launched. The real CPCs came in double what it told you. This course teaches the method that builds a short, defensible keyword list from five free inputs you already have access to. Free with account.

5 modules · ~2 hrs · Conversion strategy

The Unequal Lead

Google is optimizing for your cheapest leads, not your best ones. This course shows you how to send the conversion signal that changes what it chases. Full course, free with account.

7 modules · ~3 hrs · Account structure

Signal-Rich Structures

Smart bidding is only as good as the signal you feed it. If your account structure is messy, the algorithm is learning from noise. This course covers how to build structures that give it something worth learning from.

Paid

2 courses
8 modules · ~6 hrs · Full system

Google Ads Lead Gen Mastery

Fix low-quality leads, tighten conversion signals, and build campaigns that produce more quotable opportunities.

6 modules · ~4 hrs · Landing pages

AI-Powered Landing Pages Course

Create landing pages that convert better and align your offer, tracking, and campaign intent using AI-assisted workflows.