Find what to fix on your Google Ads landing page
Check your offer, forms, mobile experience, and page speed. Leave with a list of problems to fix and changes worth testing before you commit to a redesign.
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For pages built to bring in leads
Use this checklist if you run Google Ads for a service business or review landing pages for clients. Work through an existing page, record what you find, and give each issue a next step.
Low lead volume can come from the traffic, the offer, the page, or the tracking. This audit helps you inspect the page and test the path from a visitor's inquiry to a lead your business receives.
Three checks you can use today
Every required field has a job.
For each field, write why it is needed before you can respond or qualify the inquiry. Remove or defer fields with no clear use. Track lead quality as well as completion rate.
The conversion event matches the outcome you mean to count.
For a completed inquiry, test that tracking fires on success and does not count validation errors or failed sends. Check for duplicate tags and repeat counts on refresh.
Visitors can find the details they need to decide.
Keep useful links to service details, proof, contact information, and privacy. Simplify unrelated navigation without removing information a buyer needs.
27 checks across six sections
Message & offer
Compare the page with the ad. Check the service, location, offer terms, and the next step visitors are asked to take.
Trust & decision details
Check whether visitors can verify your claims, understand the price or quote process, and see what they will receive.
Forms & tracking
Submit a test inquiry. Check required fields, error messages, lead delivery, and whether a recorded conversion means the form actually succeeded.
Mobile usability
Try the page on a phone and with a keyboard. Check text, buttons, form labels, and anything that covers the next step.
Speed & loading
Use PageSpeed Insights to investigate slow content, delayed interactions, and layout shifts. Know which results describe real visitors.
Access & follow-through
Check the destination URL, phone or booking links, confirmation messages, and how the business responds to an inquiry.
Turn your notes into a plan
The four-page PDF includes space to record each finding, choose your first three actions, and decide how to check the result. Fix a broken form or a misleading offer when you find one. Treat choices like field order or CTA placement as ideas to test.
Print it or annotate it in your PDF reader. Links to Google and W3C documentation are included for the technical checks.
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Need help building the page after your audit? The AI-Powered Google Ad Landing Pages course covers page structure, copy, forms, conversion tracking, and publishing.