Your landing page is why your Google Ads aren't converting
27 checks across 6 sections: speed, above the fold, message match, form friction, and trust signals. Free with a Freak.Marketing account.
Get the free checklist →You've spent $1,000 on Google Ads. You got clicks. Decent CTR. CPC looked fine. And almost no one filled out the form.
So you swapped in a multi-step form. Same result. Nobody gets past the email field. You add a hero image. You tweak the headline. You lower the tCPA target. Nothing moves.
“Is it my landing page? Is it the campaign? I genuinely don't know.”
It's almost always the page.
Not because the page looks bad. It might look fine. But landing pages built for a homepage audience don't work for paid search traffic. The intent is different. The patience is different. The trust level is different.
Someone who searched “emergency HVAC repair Austin” and clicked your ad has already decided they want help. The page's only job is to not talk them out of it.
Most pages fail that test quietly: slow load on mobile, a headline that talks about your company instead of their problem, a form that asks for email before it's earned it, testimonials that look like you wrote them yourself.
Speed & Load
Load speed and what's killing it. Every second past two seconds is a click you already paid for, walking away.
Above the Fold
Offer visibility, H1 clarity, single CTA, no nav bar. What a visitor sees in the first second decides whether they stay.
Message Match
Ad-to-page alignment, geo relevance, offer match. If the page doesn't echo the ad they clicked, they bounce — even if the page is good.
Form & CTA Friction
Field count, email placement, submit button specificity. Every extra field is an exit ramp.
Trust & Social Proof
Real photos, specific testimonials, verified reviews, visible pricing. The signals that tell a stranger you're not a scam.
Quick Sanity Checks
Mobile layout, phone number, cookie banner, 403 errors, session recordings. The easy-to-miss stuff that quietly tanks conversions.
Get the Landing Page Audit Checklist
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Found a handful of things broken on the checklist? AI-Powered Google Ad Landing Pages gets you a page built right the first time — speed, message match, and trust signals baked in from the start. See AI-Powered Google Ad Landing Pages →