Google Ads Lead Gen Mastery Course

Drive More Qualified Leads & Sales from Google Ads

Stop wasting money on low-quality leads. Transform unprofitable campaigns into profit centers.

Get Lifetime Access →

You log into Google Ads and see conversions. Decent ones, actually. But when you look at your bank account, or try to trace a single lead back to a closed deal, the math doesn't add up.

That gap between what Google tells you and what your business actually makes? That's the problem. And it's more common than you think.

Most business owners running local service campaigns reach a point where the leads coming in just aren't converting at a rate that justifies the spend. They're not imagining it. Their dashboard looks fine on the surface. But underneath, the campaign is being trained on the wrong signals: phantom conversions, bot submissions, clicks from people who were never going to buy. Google's AI is doing exactly what it's told. It's just being told the wrong things.

And the worst part is that nothing looks obviously broken. The account is active. The ads are running. Money is going in. So you keep waiting for it to turn around, maybe tweaking a headline here, adjusting a bid there, hoping the algorithm eventually figures it out. Weeks pass. Then months. The leads keep coming in, but they're the wrong ones. People who aren't ready to buy, people who can't afford your service, people who submitted a form at midnight and have no memory of doing it by morning.

The harder you push, the more budget you pour in, the more you're actually reinforcing the problem. You're not just losing money on bad leads. You're paying Google to get better at finding more of them.

Here's Where It Gets Interesting

When you fix the signals, the conversion tracking, the lead quality filters, the spam blocking, the search term controls, something shifts. The algorithm starts learning from real buyers instead of noise. The cost per qualified lead drops. The junk inquiries slow down. You stop wasting time on tire-kickers and start talking to people who actually have the budget and intent to buy.

One client came to us with four quotable leads over two months at $592 a pop. That's not a campaign, that's a drain. After applying this exact system, they hit 48 qualified leads in the same window at $22 each. Not through magic, not through a bigger budget. Just cleaner data and a properly trained algorithm.

Before: The Problem

Only 4 quotable leads at $592 per lead.

Before: 4 leads at $592 cost per lead
  • • Only 4 qualified leads in 2+ months
  • • $592 cost per qualified lead
  • • Campaign not profitable

After: The Solution

48 quotable leads at $22 cost per qualified lead.

After: 48 leads at $22 cost per lead
  • • 1100% increase in qualified lead volume
  • • 96% decrease in cost per qualified lead
  • • $22 cost per qualified lead (down from $592)

The through-line in every case like that is the same thing: the campaigns weren't broken in an obvious way. They were broken at the data level. Fix the data, and the rest follows.

What Your Business Looks Like When the Campaigns Actually Work

Picture what your days actually look like when the campaigns are working properly. You open the account in the morning and there's nothing to panic about. The spend is doing what it's supposed to do. Your phone isn't ringing with people who have no idea what your service costs. Your inbox isn't full of form submissions from people three states away, or worse, not real people at all.

Instead, the leads that come in are the kind worth responding to. People who searched for exactly what you offer, who have a real need, and who have the budget to move forward. Your team stops burning hours chasing down dead ends and starts spending that time on work that actually closes. The rhythm of your business changes. Lead flow stops feeling like a slot machine and starts feeling like something you can actually plan around.

That's not a fantasy version of Google Ads. That's what the platform is capable of when it's set up correctly.

The System That Makes It Happen

The Google Ads Lead Gen Mastery Course is built around the four core breakdowns that quietly kill campaign profitability: conversion tracking that misleads your decisions, leads that don't convert at rates that offset your costs, spam and bot traffic that inflates your numbers, and irrelevant search terms bleeding your budget. You'll learn how to fix each one with clear, implementable steps. Not theory, not workarounds, but the actual system we use with clients.

It's not about becoming a Google Ads expert overnight. It's about stopping the leak.

Choose Your Option

The Google Ads Lead Gen Mastery Course

$97one-time

Get lifetime access to The Google Ads Lead Gen Mastery Course with 10 comprehensive lessons

Covered by our 90-day Implementation Guarantee.

BEST VALUE

Freak.Marketing Membership

$247one-time

Get lifetime access to all courses, scripts, templates, and future content

Covered by our 90-day Implementation Guarantee.

Who this isn't for

This course isn't for anyone chasing quick tricks or a magic button. If you expect campaigns to fix themselves without putting the system into practice, you'll be frustrated.

If you don't have an active Google Ads account or can't commit to consistent implementation and give the algorithm time to learn, the process won't work. This program is for people who want qualified leads, cleaner data, and predictable growth.

How $247 Pays for Itself (Often in the First Week)

You can burn through $247 in Google Ads before lunch with the wrong setup. Fix the signals you send to Google and the algorithm stops chasing junk. Clean data alone can save you thousands. Even a small lift pays for the membership many times over.

The 90-Day Implementation Guarantee

If you apply the process for 90 days and still do not see meaningful progress in lead quality, we will work with you to identify what is missing. If that still does not move the needle, we will refund 100%.

To qualify, you agree to:

Put the course into practice in an active Google Ads account, keep it running consistently, and track your results. Ask for support when you get stuck so we have a fair shot to help you improve.

What "meaningful progress" looks like:

Fewer junk inquiries, fewer irrelevant clicks, and a higher share of qualified prospects. If, after 90 days of best-effort implementation and our assistance, those signals don't improve, we'll refund your purchase.

How to request a refund:

Email support within 90 days of purchase with simple evidence that you implemented the training and kept campaigns active. We'll review promptly, help if we can, or issue a full refund.

Success Stories

Matt Epstein

Loversentiment

After just 2 months Steve's been able to generate over $37k in revenue with Google Shopping Ads. This is a whopping 606% return on ad spend! We are more than happy.

Brendan MacDonald

LateTwenties Agency

Our ROAS is now sitting at 8x month on month and making a huge impact on our overall store results. I thought we had tapped out at 5x after trying it ourselves for years. Super happy with the results!

Dr. Scott Gray

Back In Motion

Steve fixed my Google Ad Conversion Tracking and has generated 155 conversions in just over 2 months with an average cost per conversion of $49. I highly recommend Steve to manage your Google Ad Campaigns.

Omir

CarsOfLA

We've seen a 131% increase in conversions this quarter when compared to the last quarter thanks to Steve's Google Ad Management services.