I manage Google Ads, build software, and share what I learn.

I’m Steve Longoria, a digital marketer and software developer based in Portland, Oregon. I’ve worked in digital marketing since 2012.

My client work focuses on Google Ads and conversion tracking. I help businesses manage their campaigns and understand what happens after someone clicks an ad, from the first inquiry to a qualified lead or sale.

That’s also a large part of what I write about here. A campaign can generate plenty of form submissions while bringing in few prospective customers. Understanding that difference affects how you measure performance, spend your budget, and decide what to change.

I built FormTrackr to help businesses capture attribution details with website form submissions and send later lead outcomes back to Google Ads.

Freak.Marketing brings together my articles, courses, and practical resources. You’ll find material on Google Ads, lead tracking, and landing pages, alongside what I’m learning about building software and finding customers.

You can explore examples of my campaign work in the case studies.

Outside work, I enjoy hiking, cycling, and playing drums.