Stop guessing which keywords deserve your budget.
Keyword Planner gives you ideas and estimates. You still have to decide which customer needs fit your offer, where to send that traffic and what you can afford to test.
See the course · $49Text lessons, worked examples and applied exercises. One-time payment in USD.
A spreadsheet of suggestions is not a research decision.
A phrase can have plenty of searches and still describe a service you do not sell. A low-volume phrase can fit the offer while leaving you uncertain about demand. More rows will not answer either question by themselves.
Build a keyword proposal you can explain.
Use buyer language, suggestions, search results, competitor context and Search Console where available. Prioritize candidates by business fit, intent and economic assumptions, then plan how to learn from actual visible queries.
What you will work through
Know what your sources can tell you
Separate ideas, historical estimates, forecasts and actual business outcomes. Audit the list you already have.
Find and check candidate phrases
Work through five research inputs and record the customer need behind each candidate.
Prioritize the list
Use T1/T2/T3 planning labels, check lead-to-sale economics and propose match types and exclusions.
Review actual search terms
Separate relevance from results. Turn observations into reviewed targeting, exclusion or investigation proposals.
Finish the research document
Apply the process to a new service or inherited list. Leave a clear baseline and review plan.
Leave with work you can use.
A prioritized keyword proposal
Sources, intent, destination and a reason for each proposed test.
Reviewed exclusion candidates
Scope checks and wanted-query counterexamples, rather than a generic negative list.
A repeatable review plan
Know what evidence to collect and what would change your decision.
Who this is for
Google Ads advertisers, freelancers and in-house marketers researching a new Search campaign or reviewing an inherited keyword list. You can use the teaching examples if no account is available.
What your purchase includes
Five modules with sixteen teaching lessons, four applied assignments and a final reusable research template. All instruction is text with illustrative examples and practice feedback. This is a research course, not done-for-you campaign setup or a guarantee of profitable traffic.
Stop Flying Blind
USD · one-time payment
Research, prioritize and review your campaign keyword proposal through five applied modules.
Self-paced text lessons. No subscription or connection to your ad account required. After payment, sign in using your checkout email.
Already have access? Sign in to your course.
Included with Premium Membership. Existing accounts retain access from when this course was free.