Most Google Ads accounts don't die from "bad traffic."
They die because a few workhorse keywords carry all the weight while a giant pile of zombies quietly burns your budget in the background.
I call this mess the "keyword graveyard."
In this video, I break down why your non‑converting keywords probably aren't "training the algorithm" the way you think, how bloated ad groups and fuzzy match types quietly destroy ROAS, and a simple way to clean up your account without rebuilding every campaign from scratch.
If you manage lead gen or local service campaigns and feel like Google Ads is "kind of working but should be doing way more," this is for you.
Prefer to watch on YouTube? Here you go.
And if you want help turning your account into something that actually prints leads, learn more at freak.marketing.