Your Google Search Ads Generate Leads, But Not Enough Sales
Stop wasting money on low-quality leads that drain your budget. Get the Google Ads Lead Quality Mastery Course and transform unprofitable campaigns into profit centers.
Covered by our 90-day Implementation Guarantee.
You're not imagining it. Your Google Search Ad Campaigns are generating leads and maybe even some sales, but the numbers don't add up. You're spending more on ads than you're making back in revenue, and you're not sure exactly why or how to fix it.
If you're running Google Ads for a local service like plumbing, legal, HVAC, med spa, or any other business, you've probably felt this frustration of watching your ad spend drain away without delivering the profitable return you expected.
The Four Critical Issues Killing Your Profitability:
1. Conversion Tracking That Misleads Your Decisions
Google's AI makes optimization decisions based on incomplete or inaccurate data. Your campaigns register “conversions” that have little to no business value, which causes Google to pursue more of these unprofitable actions.
When the algorithm optimizes for the wrong signals, you cannot achieve profitability.
2. Lead Quality That Drains Resources Without Revenue
The leads you're getting may keep you busy, but they don't convert into paying customers at a high enough rate to offset your ad costs. Prospects who take meetings, request information, and ask questions fill your funnel, but too few turn into the profitable clients you need to justify your ad spend.
It's financially unsustainable.
3. Spam & Bot Leads That Waste Your Budget
A growing chunk of your “leads” aren't even real people. Spam submissions and bot traffic sneak past your forms, inflate your conversion numbers, and eat up your ad budget, leaving you with nothing to show for it except frustration.
4. You're Getting Clicks From a Never-Ending Stream of Irrelevant Search Terms
Google shows your ads for search terms that have nothing to do with your business. You pay for clicks from people searching for “free” versions, “how to do it yourself” tutorials, or completely unrelated services. Every irrelevant click drains your budget and skews your data.
Without proper negative keyword management, you're essentially throwing money at people who will never become customers.
What Would Your Business Look Like If You Increased The Profitability Of Your Google Ad Campaign?
Picture this: You check your Google Ads account each morning confident that your campaigns are generating more revenue than they cost, month after month.
Your phone rings more often with qualified prospects who are genuinely interested and have the budget to buy. Instead of spending most of your time chasing leads who were never really prospects, you’re focusing your energy on closing deals with actual customers who appreciate your expertise and pay your full rates.
Your ad spend becomes predictable and scalable. When you increase your budget, you have a much clearer idea of what to expect in return. You can more accurately plan growth, hire staff, and invest in your business because your lead generation system consistently produces quality leads. And not only does your campaign produce better leads, you also spend less time managing because your campaigns automatically filter out irrelevant search terms, ensuring every click counts toward your bottom line.
You sleep better knowing that your Google Ads investment is working toward building your business, not just generating activity that leads nowhere.
This scenario doesn’t have to remain a fantasy.
The Google Ads Lead Quality Mastery Course
The solution to your lead quality problems is our comprehensive Google Ads Lead Quality Mastery Course. This course directly addresses each of the four critical issues killing your profitability:
Proper Conversion Tracking Setup
Learn how to set up conversion tracking that gives Google the right signals to optimize for actual sales, not just website visits.
High-Quality Lead Attraction Strategies
Discover proven methods to attract leads who are genuinely interested and have the budget to buy your services.
Spam & Bot Traffic Filtering
Implement systems to automatically filter out fake leads and bot traffic that waste your budget and skew your data.
Irrelevant Search Term Elimination
Stop paying for clicks from people searching for "free" versions or "how to do it yourself" with automated negative keyword systems.
Proven Landing Page Templates
Access high-converting landing page templates—purpose-built for service businesses and ready to deploy. These templates use multi-step forms and trust-building layouts to turn more visitors into booked appointments and qualified leads, without any technical setup headaches.
This isn't about becoming a marketing expert overnight. It's about finally turning your Google Ads investment into a predictable profit machine that delivers real business growth.
What's Inside The Lead Quality Mastery Course
The course is broken down into 11 comprehensive lessons that walk you through each component of the system:
Low Quality Leads & What You Can Do About It
Understand why you're getting low-quality leads and learn the foundational strategies to improve lead quality from the start.
Proper Lead Gen Landing Pages with Multi-Step Forms
Learn how to create high-converting landing pages with multi-step forms that automatically pre-qualify leads before they reach your sales team.
How to Customize Our Landing Page Templates
Step-by-step guide to customizing the included landing page templates (including base templates and industry-specific templates) to match your business, industry, and branding.
Strategic Google Ads Campaign Setup for Lead Generation
Learn the strategic decisions for setting up Google Ads campaigns for lead generation, including campaign types, bid strategies, match types, location targeting, and budget planning.
Set Up Google Ads Offline Conversion Tracking
Learn how to set up offline conversion tracking to send accurate conversion data back to Google Ads, so the algorithm can optimize for actual sales.
Making Your Forms Spam-Proof: A Real-World Guide
Learn proven methods to filter out spam submissions and bot traffic that waste your budget and skew your conversion data.
Optimizing a Google Search Ad Campaign for ROAS
Master the strategies and techniques for optimizing Google Search campaigns to maximize return on ad spend.
Optimizing Performance Max Campaigns for ROAS
Learn how to optimize Performance Max campaigns to achieve the best return on ad spend using quality conversion data.
Optimizing a Google Search Campaign for Cost per Conversion
Discover how to optimize Google Search campaigns to minimize cost per conversion while maintaining lead quality.
Optimizing Performance Max Campaigns for Cost per Conversion
Learn how to optimize Performance Max campaigns to achieve the lowest cost per conversion while maintaining quality leads.
When to Use the Negative Keywords Script
Learn when and how to use the automated negative keyword script to eliminate irrelevant search terms and prevent wasted ad spend.
Each lesson builds on the previous one, creating a complete system for improving lead quality and campaign profitability. You'll have lifetime access to all course materials, so you can revisit any lesson whenever you need a refresher.
See What You'll Get Access To
When you purchase, you'll get instant access to your members area where we organize all course lessons, templates, and scripts and make them ready to use.

We organize everything in one place. Access all 11 course lessons, download your landing page templates, and get your automated scripts with complete setup guides. No searching through emails or multiple platforms - it's all right here in your members dashboard.
The Complete System: How The Lead Quality Mastery Course Fixes Your Lead Quality Problems
The Google Ads Lead Quality Mastery Course is a comprehensive system that addresses your lead quality challenges through four integrated components. When you purchase access, you get the complete system, including:
1. Landing Pages with Multi-Step Forms Designed to Convert and Qualify Leads
Get proven landing page templates that automatically pre-qualify your leads through strategically designed multi-step forms. Stop wasting time on unqualified prospects and start closing more deals with less effort. Choose from 2 customizable base templates or 13 industry-specific templates (Electrician, Plumber, HVAC, Roofing, Gutter Services, House Buyers, Canine Rehab, Landscaping, Lawn Care, Pest Control, Handyman, Garage Door, and Window Cleaning) - all included with your membership!
Complete HTML Template Files
Ready-to-use landing page templates with multi-step forms already built in. Just customize the questions and styling to match your business.
Pre-Qualification Question Framework
Proven question sequences that filter out unqualified leads while keeping serious buyers engaged through the process.
Progress Indicators & Micro-Commitments
Built-in progress bars and psychological triggers that increase form completion rates while maintaining quality.
Mobile-Optimized Design
Templates that work perfectly on any device because most of your traffic comes from mobile.
Conversion Tracking Ready
Pre-configured tracking points so you can measure exactly where prospects drop off and optimize accordingly.
See Your New Landing Page Templates in Action
Everything is 100% Customizable for Your Business
Easy to Customize:
- Your business name, logo, and branding
- Form questions specific to your services
- Colors, fonts, and visual styling
- Service offerings and descriptions
Perfect For:
- Home service businesses (HVAC, plumbing, roofing)
- Professional services (lawyers, consultants)
- Local contractors and tradespeople
- Any business needing qualified leads
No Coding Required!
These templates come with step-by-step customization guides. Simply update the text, colors, and form questions to match your business. You can have your new landing page live in under 2 hours.
Teams that switch from single-step to multi-step often see qualification rates move from 10-15% to 50-70%. Lead to sale conversion improves by 200-300%. Cost per qualified lead drops by 60-70%. The same sales effort closes 2-3 times more deals.
2. Offline Conversion Tracking Setup
Learn how to set up Google Ads offline conversion tracking the easy way. This system gives Google the right signals to optimize for actual sales, not just website visits or form submissions.
When Google's AI has accurate data about which leads actually convert into paying customers, it can make better optimization decisions. Your campaigns will automatically pursue more of the profitable actions and less of the unprofitable ones.
3. A System for Knowing How to Optimize Campaigns Based on Conversion Data
Once you have accurate conversion data flowing into Google Ads, you need to know how to use that data to make smart optimization decisions. The course teaches you how to interpret your conversion data and make informed changes that improve profitability.
You'll learn how to identify which keywords, ad groups, and campaigns actually drive revenue, and how to allocate your budget accordingly. This data-driven approach ensures your ad spend goes toward the strategies that work, not the ones that just look good on paper.
4. Automated Optimization Scripts
The system includes professional-grade scripts that run 24/7 to automatically optimize your campaigns:
- • Auto-Negative Keyword Script: Automatically identifies irrelevant search terms and adds them as negative keywords to prevent wasted ad spend
- • Keyword Match Type Optimizer Script: Automatically optimizes your keyword match types for better Search Ad Campaign performance and cost control
These scripts typically cost $200+ each from agencies, and they work continuously to optimize your campaigns while you focus on running your business.
This isn't about becoming a marketing expert overnight. It's about finally turning your Google Ads investment into a predictable profit machine that delivers real business growth.
When you purchase access to the Lead Quality Mastery Course, you get the complete system: landing page templates, conversion tracking setup, optimization strategies, and automated scripts. Everything works together to transform your campaigns from cost centers into profit centers.
Get Access to The Complete Lead Quality Mastery System
Premium Membership
Get lifetime access to the complete Lead Quality Mastery system when you sign up to Freak.Marketing
- Complete Lead Quality Mastery Course
- 2 customizable base templates + 13+ industry-specific templates (HVAC, roofing, legal, home services, and more) with multi-step pre-qualification forms. Full catalog keeps growing inside the members area.
- Offline conversion tracking setup guide
- Campaign optimization strategies and frameworks
- Auto-Negative Keyword Script
- Keyword Match Type Optimizer Script
- Lifetime access to all content
Covered by our 90-day Implementation Guarantee.
Want us to handle it all for you?
Contact us to learn more about our done-for-you services!The 90-Day Implementation Guarantee
If you apply the process for 90 days and still do not see meaningful progress in lead quality, we will work with you to identify what is missing. If that still does not move the needle, we will refund 100%.
To qualify, you agree to:
Put the course into practice in an active Google Ads account, keep it running consistently, and track your results. Ask for support when you get stuck so we have a fair shot to help you improve.
What "meaningful progress" looks like:
Fewer junk inquiries, fewer irrelevant clicks, and a higher share of qualified prospects. If, after 90 days of best-effort implementation and our assistance, those signals don't improve, we'll refund your purchase.
How to request a refund:
Email support within 90 days of purchase with simple evidence that you implemented the training and kept campaigns active. We'll review promptly, help if we can, or issue a full refund.
Success Stories from Our Clients
Matt Epstein
Loversentiment
“After just 2 months Steve's been able to generate over $37k in revenue with Google Shopping Ads. This is a whopping 606% return on ad spend! We are more than happy.”
Brendan MacDonald
LateTwenties Agency
“Our ROAS is now sitting at 8x month on month and making a huge impact on our overall store results. I thought we had tapped out at 5x after trying it ourselves for years. Super happy with the results!”
Dr. Scott Gray
Back In Motion
“Steve fixed my Google Ad Conversion Tracking and has generated 155 conversions in just over 2 months with an average cost per conversion of $49. I highly recommend Steve to manage your Google Ad Campaigns.”
Omir
CarsOfLA
“We've seen a 131% increase in conversions this quarter when compared to the last quarter thanks to Steve's Google Ad Management services.”
Frequently Asked Questions
When you purchase access to the Lead Quality Mastery Course, you get the complete system:
- 11 comprehensive course lessons covering lead quality, landing pages, conversion tracking, spam prevention, and campaign optimization
- Multi-step landing page templates that you can customize for your business
- Auto-Negative Keyword Script that runs 24/7 to eliminate irrelevant search terms
- Keyword Match Type Optimizer Script for better campaign performance
- Lifetime access to all course materials and future updates
No technical skills required. The course provides step-by-step instructions that anyone can follow. The landing page templates are designed to be customized without coding, and the scripts include complete setup guides. If you can use Google Ads, you can implement everything in this course.
You get lifetime access to everything. This means you can revisit any lesson whenever you need a refresher, and you'll automatically receive any future updates or additions to the course content. There are no monthly fees or subscription renewals.
Yes. The system is designed to work for any business using Google Ads for lead generation. We've seen success across industries including local services like HVAC, plumbing, roofing, legal services, med spas, and professional services. The principles of lead quality, conversion tracking, and campaign optimization apply universally, regardless of your specific industry.
This course is still valuable. You can use it to understand what your agency should be doing, evaluate whether they're implementing best practices, and have informed conversations about your campaigns. Many business owners use this knowledge to either improve their agency relationship or confidently take over campaign management themselves.
Most people start seeing improvements within 2-4 weeks after implementing offline conversion tracking and the optimization strategies from the course. The exact timeline depends on your current campaign setup, budget, and how quickly you can implement the changes. The automated scripts start working immediately once configured, and landing page improvements can show results within days of going live.
Yes, this course is designed for people who already have active Google Ads campaigns. The focus is on optimizing existing campaigns for better lead quality and profitability. If you're just getting started with Google Ads, you'll want to set up your initial campaigns first before diving into the advanced optimization strategies covered here.
The scripts run directly in your Google Ads account 24/7, automatically optimizing your campaigns while you focus on running your business.
The Auto-Negative Keyword Script continuously monitors your search terms and automatically adds irrelevant keywords as negatives to prevent wasted spend.
The Keyword Match Type Optimizer Script analyzes performance data and automatically adjusts keyword match types for better control and cost efficiency.
Both scripts include complete setup guides, and once configured, they work automatically without any ongoing maintenance required.
With this course, you learn the system yourself and have lifetime access to all materials for a one-time investment of $197. Agencies typically charge $2,000+ per month for similar optimization work, and you're dependent on them continuing to manage your campaigns.
The course gives you the knowledge and tools to either manage campaigns yourself or have informed oversight of an agency. You understand what should be happening, why it matters, and how to verify results. Plus, the automated scripts provide ongoing optimization that would normally require ongoing agency attention.
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