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Most advertisers have no business touching $100 CPC keywords (Video)

In high-CPC markets like personal injury, insurance, and loans, tiny cracks in your funnel turn into gaping holes in your wallet. This video walks through the real economics and a simple checklist: when to stay out, when to fix your business first, and when you're ready to scale.

A video breakdown of the economics behind $80–$100 CPC Google Ads markets (personal injury, insurance, loans). Covers when to avoid these niches, when to fix your funnel before spending more, and when you're ready to scale—with a practical checklist for advertisers.

Key takeaways

Not because they're stupid. Because the math is.

In high-CPC markets like personal injury, insurance, and loans, tiny cracks in your funnel turn into gaping holes in your wallet. Weak positioning, leaky lead handling, slow follow-up, or sales teams that can't close – all of it gets brutally exposed when every click costs as much as a nice dinner.

In this video, I walk through the real economics behind these "bloodbath" niches and give you a simple checklist to figure out where you stand:

If you're running or considering Google Ads in $80–$100 CPC markets, watch this before you send Google any more money:

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