Keywords

May
06

Should You Target Google Ad Search Keywords With Low Search Volume?

Keywords are at the heart of every Google Search Ads Campaign. You have to make a lot of decisions surrounding
1 min read
Apr
22
What's The Best Keyword Research Strategy to Start Your Google Ad Campaign?

What's The Best Keyword Research Strategy to Start Your Google Ad Campaign?

When it comes to Google Search Ads, keywords are the heart of the campaign. Choosing the right keywords can make
1 min read
Feb
05
You Need A System For Selecting and Managing Google Ad Keywords and Match Types

You Need A System For Selecting and Managing Google Ad Keywords and Match Types

One of the first things you need to consider when starting a new Google Search Ad Campaign is what keywords
2 min read
Jan
21
Should you only use exact match keywords in Google Ads Search Campaign?

Should you only use exact match keywords in Google Ads Search Campaign?

When setting up your Google Ad Search Campaign, deciding on the right keyword match types to use can really have
2 min read
Nov
27
Are You Getting Too Many ‘Junk’ Search Queries in Your Google Ad Campaign?

Are You Getting Too Many ‘Junk’ Search Queries in Your Google Ad Campaign?

If you're not careful, it's easy to waste a lot of ads spend on 'junk' search queries in your Google
1 min read