Should You Only Use Exact Match Keywords in Google Ads Search Campaign?

When setting up your Google Ad Search Campaign, deciding on the right keyword match types to use can really have you scratching your head. Many decide to only use exact match, to stay as conservative as possible and minimize clicks from unrelated search terms.

This can be a good strategy if you already know all of the good keywords and search terms for your campaign. That’s the problem though, when first starting out you don’t know yet and by using exact match exclusively, you will potentially miss out on related search terms that are just slightly different but quality traffic nonetheless.

This translates to you receiving fewer search impressions and clicks and therefore fewer sales. These are sales your competitors might be snatching up instead.

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