Most advice about Smart Bidding boils down to a vague rule of thumb about "waiting for 30 conversions" before you flip a campaign from Maximize Clicks to Maximize Conversions. What you rarely get is a practical explanation of what that actually means for one live campaign with real traffic and messy tracking history.
In this video I unpack a fintech search account that spent months on Max Clicks with broken tracking, finally fixed its conversions, and now has to choose whether to switch right away or hold. Instead of leaning on a magic number, I walk through a simple workflow you can reuse on any account: first make sure your conversion event is firing accurately, then let Max Clicks run long enough to give you believable CPA and conversion rate data, then move to Max Conversions while you deliberately watch how performance evolves during the learning period.
It doesn't matter if your campaign collects 30 conversions in a weekend or over several weeks. The order of operations stays the same: fix tracking, build a trustworthy baseline, then let Smart Bidding take over.
Prefer to watch on YouTube? Here you go.
And if you want help turning your account into something that actually prints leads, learn more at freak.marketing.