Courses

Open courses you have access to. For everything else, we send you to the right page to create a free account or purchase — same message on every card.

Google Ads Lead Quality Mastery Course

Transform your Google Ads lead gen campaign from cost center to profit center

Paid course — opens sales page

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The Unequal Lead

Make Google Ads optimize for the leads that pay you — mental models, frameworks, and decision rules to fix what the algorithm is trained on.

Full course in the browser

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AI-Powered Google Ad Landing Pages

Learn how to create high-converting landing pages for Google Ads using AI-assisted workflows. Master message match, performance optimization, credibility building, FAQs, effective CTAs, and multi-step forms that automatically qualify leads.

Paid course — opens sales page

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Signal-Rich Structures: Designing Google Ads Accounts That Actually Learn

A free, self-paced course for freelance Google Ads managers and in-house PPCs who are done with spray-and-pray structures. Learn how Google actually routes queries today, why over-segmentation kills smart bidding performance, and how to build accounts that give both you and the algorithm a fighting chance.

Free with sign-up

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