Before you say yes
to AI Max.
Your rep wants a launch date. You still need a reason for this campaign.
Get the free guideOne complete text lesson, a worked example and a reusable brief. Free with an account.
The recommendation is on the call agenda again. The example sounds promising, but it comes from a different kind of business. Your client will expect you to explain the spending, the settings and how you will judge the result.
You need a next step you can defend when the call ends.
Walk into the review with a decision everyone can inspect.
The business question is written down. The owner knows what a useful outcome means. Everyone can see which information is missing, who will supply it and when the next decision happens.
Getting there takes more than accepting a success story or postponing the conversation again. The proposal needs to fit the account.
Prepare your AI Max decision brief.
This free guide helps you turn one recommendation into a reviewable test proposal or an explained reason to wait.
- Write an account-specific question and assess whether the offered evidence fits it.
- Record proposed feature settings and the boundaries the business needs.
- Agree how cost, qualified outcomes and delayed results would be assessed.
- Finish a reusable brief with a decision owner and next review date.
Use the complete guide, original worked example, practice answer and copyable brief with your existing reporting. Missing data becomes a named dependency.
The result is a preparation document. It does not enable settings, launch a test, guarantee lower costs or resolve every migration question.