Writing
No best-practice listicles. No vendor-sponsored takes. 309+ posts on conversion tracking, keyword research, account structure, and what the algorithm is actually doing.
Random tweaks to ads and pages make it impossible to know what worked. Use CTR, conversion rate, and cost per conversion to see whether the campaign, the page, or both need attention first.
Smart Bidding advice often says to wait for “30 conversions” before switching from Maximize Clicks to Maximize Conversions. Here’s a practical workflow for one real campaign: fix tracking, build a baseline, then move to Max Conversions and watch the learning period.
If your offline conversion CSV uploads show “successful” but conversion columns stay at zero, this breakdown is for you. Here is why CRM backfills fail while live API feeds work—and when each path makes sense.
If Google Ads looks fine in the dashboard but sales disagrees, the culprit is often conversion values: treating every lead the same teaches the algorithm to chase cheap, low-intent actions. Here is how to separate primary vs secondary conversions and align tracking with real buying intent.
When Google Ads underperform, swapping creative, keywords, and landing pages at once usually adds noise, not answers. Walk through this four-step diagnostic in order to find the real weak link.
Thin margins and scary CPC math make PPC feel impossible—but often the issue is what you measure, not the channel. Video: real economics of low-ticket Google and Meta ads, the two levers that matter, LTV, and a framework for knowing if PPC can work.
When revenue dips, “more leads” feels like the fix—but for many local service businesses the real issue is lead leakage. Here’s a form + SMS workflow that catches demand you already paid for.
If your Google Ads spend keeps rising but real customers do not, this video breaks down the hidden setup mistakes that make campaigns look active while delivering low-quality leads.
If you're running Google Ads and getting leads that never convert, the issue usually isn't bad traffic—it's the sequence. Here's how to fix the most common breaks in your funnel.
Most Google Ads accounts don't die from bad traffic—they die because a few workhorse keywords carry the weight while a pile of zombie keywords burns your budget. Learn how to clean up your account without rebuilding from scratch.