Is It Worth Spying on Your Competitor’s PPC Ads Using Spyfu?

Spyfu has been around since 2006 and as of this writing, their homepage meta title says they’re a Competitor Keyword Research Tool for Google Ads. They claim to expose the search marketing secret formula of your most successful competitors. Sounds great right? If only you knew what your competitors were doing with their ads, you could just copy them and just sit back and profit. Easy right?

Eh, not quite. Here’s why the data provided by SpyFu is actually not very valuable:

  1. It’s not very accurate, the CEO even says their numbers are only estimates, so we’re expected to make decisions on these rough estimates?

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