Announcing FormTrackr: Finally, Offline Conversion Tracking That Actually Works
We run Google Ads campaigns at Freak.Marketing. And like you, we got tired of the gap between "form submitted" and "deal closed."
Google's Smart Bidding is incredibly powerful when it knows what actually converts. But if you're sending back every form fill as a conversion, you're teaching the algorithm to find more tire-kickers, not more customers. We built FormTrackr to fix that.
Most conversion tracking ends at the form submission. Google celebrates. Your CRM fills up. But three weeks later, you realize only 6% of those "conversions" became paying clients, and Google has no idea which ones.
We tried the usual solutions: CSV imports, Zapier chains, enterprise tools that cost more than our coffee budget. They worked, technically. But they were clunky, time-consuming, and brittle. We wanted something that just handled it.
So here's what FormTrackr does. It sits between your forms and Google Ads, tracking what happens after someone submits. It captures everything at form submission: GCLID, UTMs, referrer, landing page, all automatically logged. Then as you work your leads, you mark them as qualified, won, or lost. Add notes. Log deal values. When you mark a lead as qualified or won, FormTrackr automatically uploads it as an offline conversion back to Google Ads.
The result? Google's bidding algorithm learns from actual business outcomes, not just button clicks.
Right now, if 50 people fill out your form but only 4 become customers, Google thinks you had 50 wins. It optimizes for volume. With FormTrackr, Google sees the 4 that mattered and learns what those leads had in common. Your cost per lead might go up slightly. Your cost per qualified lead drops significantly. And your close rates improve because the algorithm is hunting for quality, not quantity.
Setup takes about 5 minutes. Add a simple code snippet to your site. Works with any HTML form. No complicated integrations, no API wrestling, no monthly CSV nightmares. We designed it to work seamlessly with our multi-step form templates and Usebasin for spam filtering, but you don't need either to get started.
It's $30 a month. Cancel anytime.
This is for agencies and service businesses where lead quality determines ROI. For teams tired of manual conversion uploads and import errors. For anyone ready to teach Google Ads to optimize for revenue instead of form volume.
We built FormTrackr because we needed it ourselves. We were bleeding time and accuracy on conversion tracking, and the existing solutions felt like overkill or underkill, nothing just right. If it helps you close the loop between ad spend and actual revenue, we both win.
Ready to try it? Get started today!
We run Google Ads campaigns at Freak.Marketing. And like you, we got tired of the gap between "form submitted" and "deal closed."
Google's Smart Bidding is incredibly powerful when it knows what actually converts. But if you're sending back every form fill as a conversion, you're teaching the algorithm to find more tire-kickers, not more customers. We built FormTrackr to fix that.
Most conversion tracking ends at the form submission. Google celebrates. Your CRM fills up. But three weeks later, you realize only 6% of those "conversions" became paying clients, and Google has no idea which ones.
We tried the usual solutions: CSV imports, Zapier chains, enterprise tools that cost more than our coffee budget. They worked, technically. But they were clunky, time-consuming, and brittle. We wanted something that just handled it.
So here's what FormTrackr does. It sits between your forms and Google Ads, tracking what happens after someone submits. It captures everything at form submission: GCLID, UTMs, referrer, landing page, all automatically logged. Then as you work your leads, you mark them as qualified, won, or lost. Add notes. Log deal values. When you mark a lead as qualified or won, FormTrackr automatically uploads it as an offline conversion back to Google Ads.
The result? Google's bidding algorithm learns from actual business outcomes, not just button clicks.
Right now, if 50 people fill out your form but only 4 become customers, Google thinks you had 50 wins. It optimizes for volume. With FormTrackr, Google sees the 4 that mattered and learns what those leads had in common. Your cost per lead might go up slightly. Your cost per qualified lead drops significantly. And your close rates improve because the algorithm is hunting for quality, not quantity.
Setup takes about 5 minutes. Add a simple code snippet to your site. Works with any HTML form. No complicated integrations, no API wrestling, no monthly CSV nightmares. We designed it to work seamlessly with our multi-step form templates and Usebasin for spam filtering, but you don't need either to get started.
It's $30 a month. Cancel anytime.
This is for agencies and service businesses where lead quality determines ROI. For teams tired of manual conversion uploads and import errors. For anyone ready to teach Google Ads to optimize for revenue instead of form volume.
We built FormTrackr because we needed it ourselves. We were bleeding time and accuracy on conversion tracking, and the existing solutions felt like overkill or underkill, nothing just right. If it helps you close the loop between ad spend and actual revenue, we both win.
Ready to try it? Get started today!