How We Hit 216.80 ROAS on Black Friday With Promotion Assets
Most accounts see activity on Black Friday, not profitability. Traffic spikes, clicks increase, but the math doesn't work. We tested something different this year.
Instead of running the same evergreen campaigns and hoping for the best, we rebuilt the ad experience around the promotion itself. Promotion extensions. Time-sensitive headlines. Offer-forward copy. Landing pages that matched the urgency.
The result? Black Friday 2025 delivered $36,686.17 in revenue from $169.22 in ad spend. That's a 216.80 ROAS.
For context, that same account saw a 6.84 ROAS on Black Friday 2024. The day before this year's Black Friday, it was 98.76 ROAS. Same budget cap, completely different outcomes.
The difference wasn't more spend or better keywords. It was making the offer unavoidable across every touchpoint: headlines, extensions, sitelinks, and landing pages all aligned around one clear, time-bound message.
If your retail holiday campaigns generate clicks but not conversions, or conversions but not profitability, the problem might be how you're presenting the offer. Read the full case study to see exactly what we changed, why it worked, and how to apply the same playbook to your next promotion.
Most accounts see activity on Black Friday, not profitability. Traffic spikes, clicks increase, but the math doesn't work. We tested something different this year.
Instead of running the same evergreen campaigns and hoping for the best, we rebuilt the ad experience around the promotion itself. Promotion extensions. Time-sensitive headlines. Offer-forward copy. Landing pages that matched the urgency.
The result? Black Friday 2025 delivered $36,686.17 in revenue from $169.22 in ad spend. That's a 216.80 ROAS.
For context, that same account saw a 6.84 ROAS on Black Friday 2024. The day before this year's Black Friday, it was 98.76 ROAS. Same budget cap, completely different outcomes.
The difference wasn't more spend or better keywords. It was making the offer unavoidable across every touchpoint: headlines, extensions, sitelinks, and landing pages all aligned around one clear, time-bound message.
If your retail holiday campaigns generate clicks but not conversions, or conversions but not profitability, the problem might be how you're presenting the offer. Read the full case study to see exactly what we changed, why it worked, and how to apply the same playbook to your next promotion.