The main reason any business is running a Google Ad Campaign is to get more sales, not just leads. Now, with ecommerce businesses, sales are easy enough to track as a conversion. With most other businesses like dentists, car dealerships, physical therapists, home renovations, deck builders, etc, their sales happen offline.So what these businesses typically do when setting up Google Ads is track form submissions, calls, chat initiations, email link clicks and bookings as Primary Conversions.

This is because they don’t know how to track “offline sales” as a Google Ad Conversion.The problem with this is that it’s difficult to report on how many sales are actually coming from the Google Ad Campaign and more importantly it makes it difficult to optimize the Google Ad Campaign to increase sales. Not all leads are created equal so just optimizing a campaign for leads doesn’t always result in increased sales.

Couldn’t you just send Google Ad Traffic to a dedicated landing page so you know any leads you get from that page came from Google Ads and therefore you can track how many sales the Google Ad leads are generating?You can but there are a few problems with this. Sure you’ll be able to know if a Google Ad lead that submitted the form on your dedicated landing page turned into a sale, but you won’t get this data in your Google Ad Campaign, which means it’s impossible to optimize the campaign to increase offline sales.

If you have a phone # on the landing page that is the same # that you have on your main website, you won’t know which calls came from your dedicated Google Ad landing page. That’s what CallRails is for right? Kind of, but you won’t get the offline sales conversion tracking data in the Google Ad Campaign, which again means it’s impossible to optimize the campaign to increase offline sales.

A lot of Google Ad visitors that go to your dedicated landing page will “bounce” to your main website and convert there and unless you have offline conversion tracking set up across your whole website, you won’t know if those leads came from Google Ads.

‍So What’s The Solution?

‍Fortunately, Google Ads lets you track offline sales conversions. This way you can know how many sales are coming from the campaign and more importantly you can optimize your campaign to increase the number of offline sales conversions the campaign is generating, resulting in a higher return on ad spend. In other words, you make more money while spending less on advertising.

The problem is, setting up offline sales conversion tracking can be challenging unless you're already proficient in web development and javascript.

Fortunately there's an easy way to track offline sales conversions and that's what we cover in this FREE pdf. Why wait? Download it today!